Cellufun, Inc. announced the release of Merry Mobile, a cooperative, community game where consumers celebrate the holidays in a mobile virtual world. Merry Mobile allows users to decorate their Cellufun homepages, shop for and give away gifts from a Virtual Mall and ring in the New Year all from their mobile phone.
Members of the Cellufun community will find a link on their homepage that invites them to “Spread the Holiday Cheerâ€. Users can then decorate their homepages with Christmas trees, shop for gifts at the Virtual Mall and compete in giving the most gifts.
The Merry Mobile game marks the launch of Cellufun’s Virtual Mall, which will continue for all future Cellufun activities and holiday events. Using their mobile profiles and avatars, players can shop for virtual gifts such as fruitcake from Herr Strudel’s Bakery and SpaceWars ship models from Miss Dolly’s Toy Shoppe, making purchases with Cellupoints. The next busy season in the Virtual Mall will be Valentine’s Day in February.
Originally posted on December 20, 2007 @ 9:55 am