Advertising Age tells us that celebrity magazines are up, quoting figures from OK, Us Weekly, Star and other mags I’ve never bothered to read. Good for them.
I think it’s interesting that these titles are going up, since most mags are struggling these days. Online is the new place to go read stuff, basically, and that certainly goes for most areas. Teen magazines are having a hard time, that same AdAge story says so, and it’s a known fact as well.
But why do these celebrity mags do so well? Maybe they were very poor last year, what do I know, but I’m guessing not. The celebrity magazine segment should have a hard time as any other since there are dozens of big sites that do more or less the same thing. Gossip, celebrity pictures, that sort of thing is huge online.
Maybe the celebrity market isn’t saturated yet, or maybe these mags do something that the web publications don’t. Any thoughts?
Originally posted on February 13, 2007 @ 1:53 am
Actually, celebrity blogs are growing too. It’s pretty much the whole industry. I co-founded the site http://www.fafarazzi.com which is a Fantasy Celebrity League (so it’s like playing fantasy football but with celebrities and celebrity gossip). It’s been doing great so far, people really enjoy playing a game with the news they’re consuming anyways.
I just think because celebrities are more interesting these days.
There you go. The Hollywood cult attracts more. Brr. ;)