CDC Games, a pioneer of the “free-to-play, pay-for-merchandise†model for online games in China, is planning to launch Life Online, a next generation, 3D massive free-to-play multiplayer online role-playing game (MMORPG) developed by SONOV, the development arm of Sonokong, a leading Korean toy and game entertainment company.
As part of its agreement with SONOV, CDC Games will be the exclusive distributor of Life Online in China. In development for more than four years, Life Online features 3D graphics that reflect in bright animated detail, the styles and environment of Medieval Europe, and can be operated with a combination of mouse and keyboards controls.
Life Online stands out based on its high quality, bright animation style that resembles the real world of Medieval Europe in stunning detail. In creating Life Online, the SONOV developers have leveraged features similar to those from their past hit games, as well as those of other hit games in recent years. The game provides a full 3-D Game set with an art style that allows for a rich user experience requiring minimal hardware resources. Players are rewarded for longer play sessions with better in-game items and the ability to participate in player-versus-player matches as play time grows. This design promotes longer individual player sessions to improve actual concurrent user (ACU) metrics and revenue.
The game is expected to be especially appealing to teenage and young adult male players and includes many features that appeal to young adult female players as well. Open beta testing is expected to begin in the fourth quarter and the commercial launch of Life Online is expected by the end of the year.
Originally posted on April 18, 2008 @ 7:23 am