CBS Mobile and Aggregate Knowledge are teaming up to offer first-of-its-kind discovery and recommendation technology on mobile web sites. By drawing on the collective wisdom of mobile web users, CBS will be able to deliver consumers better targeted and relevant content, thereby making the experience more user-friendly.
Aggregate Knowledge and CBS Mobile will allow any user visiting the CBS Mobile News web site to see and receive content recommendations based on what is being viewed, clicked and read – anonymously and in aggregate – by mobile users with similar interests.
Originally posted on March 26, 2008 @ 9:16 am