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Yahoo! adheres to global mobile advertising guidelines

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yahoo.jpgYahoo! Inc. announced that all of its global, mobile properties will adhere to new mobile advertising guidelines announced by the Mobile Marketing Association (MMA) EMEA. Yahoo! worked closely with the MMA to establish the mobile advertising guidelines which enable Yahoo!’s advertising partners to enhance the consumer experience and launch global, mobile advertising campaigns effectively and with lower production expenses.

“Yahoo! has been at the forefront of the global mobile advertising industry since 2004, and we realize that the adoption of industry best practices and guidelines are a critical factor in the success of the mobile advertising industry,” said Michael Bayle, GM, Global Monetization, Connected Life, Yahoo!. “We worked closely with the MMA to develop guidelines that benefit our global advertisers and consumers alike and will continue to do so as the industry develops best practices for additional mobile marketing practices and formats such as games, video and search.”

The MMA EMEA mobile advertising guidelines were established to allow mobile advertisers to reach consumers while ensuring that advertisements display effectively on the majority of mobile devices without compromising the user experience.

Originally posted on September 25, 2007 @ 10:44 am

Yahoo! Life Style Channel adds eRenovate.com

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yahoo_canada.jpgYahoo! Canada’s Lifestyle Channel is raising the roof with ever-more relevant content. It recently added home improvement experts eRenovate.com as a content provider, which joins the ranks of other content providers such as Chatelaine, Martha Stewart, Today’s Parent and epicurious.com.

eRenovate.com provides advice and information on all aspects of home decor, design and renovations. Dozens of articles courtesy of eRenovate.com are posted monthly on topics ranging from “Partnering with the Right Builder” to “6 Steps to Landscaping a Beautiful Garden.” Of special note to design-savvy Canadians will be the regular blog by Cheryll Gillespie, eRenovate’s decor and design expert.

Originally posted on September 19, 2007 @ 10:49 am

Yahoo acquires Zimbra

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UPDATE: Zimbra confirmed that Yahoo has acquired the company.

Techcrunch is reporting that Yahoo is buying Zimbra, an open source messaging and collaboration company, for $350 million in cash. This report comes just a few days after Yahoo bought BuzzTracker.

Originally posted on September 17, 2007 @ 3:24 pm

Yahoo! Telemundo kicks off Hispanic Heritage Month with two mini-sites

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telemundo.jpgYahoo! Telemundo today unveiled two specially designed mini-sites in celebration of Hispanic Heritage Month, which each year honors the successes and contributions of the country’s largest minority group. The sites, Mosaico Hispano and Battle of the Bands, celebrate the personal and
professional achievements and musical talents, respectively, of Hispanics from throughout the U.S. The sites will be live from the evening of September 17 through October 31, 2007.

A tribute site to individuals who are living the American dream, Mosaico Hispano features video profiles of everyday U.S. Hispanics whose successes and triumphs have left an indelible imprint on their communities and are a source of inspiration for all. Among the stories featured are those of New York City’s Tats Cru, a group that has elevated graffiti to an art form; Concha Rodriguez, a Chicago funeral director who visits schools and community centers to talk to youth about the inherent dangers of gang violence; and, Juan Diaz, a Mexican immigrant who is today both a boxer and
lawyer-in-training.

For its part, Battle of the Bands will showcase the artistry and musical talents of 10 up-and-coming U.S. Hispanic bands battling it out for instant online fame. The site will feature videos of each of the bands performing one song at a local venue as well as interviews with band members and fans alike. Users will vote to determine the fan favorite.

Originally posted on September 17, 2007 @ 4:21 pm