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New Media News Every Morning

Yahoo! to sell display advertising for Walmart.com

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Yahoo! Inc. has inked a multi-year agreement with Walmart.com for online display and video advertising. The agreement enables Walmart.com to leverage Yahoo!’s advertising platform to present new offers to online customers. Yahoo! also becomes the exclusive portal to resell Walmart.com’s display inventory.

Yahoo! will bring its extensive network of leading brand advertisers to Walmart.com and serve as the primary marketing and sales channel for the site’s display and video advertising. Yahoo! will also apply its industry-leading ad-serving, targeting and inventory management capabilities to power ad pricing, targeting, delivery and reporting for Walmart.com. The site will ultimately become a participant in AMP! from Yahoo!, the recently announced advertising management platform that will become available to publishers later this year.

It is good that Yahoo is moving forward and setting aside acquisition distractions. Efforts like this is what they need.

Originally posted on June 5, 2008 @ 12:10 am

Yahoo inks partnership with Havas Digital on global advertising

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Yahoo! and Havas Digital announced a global partnership that encompasses all of the operating units within Havas Digital.

Under the terms of the agreement, Havas Digital will work with the Right Media Exchange to develop a proprietary media trading platform based on Yahoo!’s technology. To better serve their customers and extend its advertising platform, Havas Digital plans to be an early adopter of AMP! from Yahoo! which significantly simplifies the process of buying and selling ads online. The partnership will also include a partnership between Yahoo! and Havas Digital’s Centers of Excellence to build a global outsourcing practice, based in India and Brazil, for digital advertising leveraging the Right Media Exchange.

Yahoo! will provide the Right Media Exchange platform to enable Havas Digital to create a digital media trading practice to effectively drive results for both large and small advertisers and web publishers. In collaboration with Yahoo!, Havas Digital will help to grow the Exchange by bringing new advertisers and publishers to the ecosystem across many markets. In addition, the parties will develop global training resources to facilitate Exchange participation.

Originally posted on June 4, 2008 @ 9:56 pm

Mobile users say “Let Your Fingers Do the Talking In-flight”

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Nearly three out of four consumers agree that mobile phone usage on airplanes should be restricted to silent features only according to a new survey commissioned by Yahoo! Inc. and conducted by Harris Interactive.

The survey demonstrates that U.S. consumers today view their mobile phone as more than just a phone, it’s a computer in their pocket with a wide variety of features. Consumers surveyed support the ability to access mobile phone features like e-mail, text and IM while in-flight, but made clear their preference for no talking.

Across the U.S.A., but especially in the West, most consumers agree that mobile phone usage on planes should be restricted to non-talking features only:

West: 83 percent
Northeast: 72 percent
Midwest: 73 percent
South: 69 percent

More than half of consumers (60 percent) would want to use silent features while flying on an airplane such as:

Text message: 38 percent
Access e-mail: 28 percent
Play games: 29 percent

Originally posted on May 21, 2008 @ 11:18 am

Yahoo and WPP ink strategic partnership

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Yahoo! Inc. and WPP’s GroupM, 24/7 Real Media and WPP Digital announced a strategic partnership that will enable WPP agencies to buy digital display advertising across the Internet more efficiently than ever before. The partnership will initially involve a collaboration between Yahoo! and WPP’s GroupM and 24/7 Real Media.

As part of the agreement, WPP agencies, working through 24/7 Real Media, will develop a proprietary media trading platform that connects to Yahoo!’s Right Media Exchange. WPP agencies will work with 24/7 Real Media to integrate their proprietary targeting capabilities into the platform and develop custom trading strategies, which can be seamlessly executed via the Right Media Exchange on a highly targeted and cost-effective basis.

WPP will also work with Yahoo! to develop a WPP marketplace, giving WPP’s agencies even greater access to inventory, visibility across the market and insight into value. WPP intends to draw inventory for the WPP marketplace from Yahoo!’s owned- and-affiliated networks and 24/7’s Global Web Alliance. The marketplace would also be open to third-party publishers.

Originally posted on May 18, 2008 @ 5:21 am

Google Will Accept Third-Party Ads on Its Content Network

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Break in case of a Microsoft/Yahoo deal!

In order to cover their bases, Google has announced  that they are opening their massive content network to all ad buyers.  Basically, third-party ads will be accepted.

The move should please both advertisers and publishers alike, allowing them to better understand the value of their inventory and increase everyone’s revenue.

From Google:

“Today, we’re announcing that Google is accepting third-party advertising tags on the Google content network in North America. This will empower advertisers to work with approved third parties to serve and track display ads, including rich media ads, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns.”

Sounds like good news for everyone, except Microsoft and Yahoo.

Originally posted on May 19, 2008 @ 11:16 am