Building on a successful inaugural season, ‘In the Motherhood,’ a multi-platform online comedy series conceived by Sprint , Suave and MindShare Entertainment, returns to MSN this February with an expanded roster of Hollywood talent and a more robust online community.
The web series, which achieved an amazing 5.5 million views last season, will feature a star-studded ensemble cast. This season, joining Leah Remini and Chelsea Handler is newcomer Jenny McCarthy to profile the ever-hectic, yet always humorous lives of three mom girlfriends.
While Remini, Handler and McCarthy are the stars in front of the camera, the real stars of this unique program are the everyday moms from across the country whose real-life stories will be incorporated into the scripted short-form comedy series.
Here’s how it works: Professional Hollywood screenwriters create the storylines for each of the webisodes and then Moms submit their real-life stories in simple paragraph form. The online mom community votes on its favorite submissions and the winning entries, as voted on by moms across America along with an Advisory Committee, are then polished by the show’s professional writers and developed into the web-based films.