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New Media News Every Morning

Will Quarterlife succeed on TV screen?

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quarterlife.gifA few months after we informed you that the online drama series Quarterlife is the first of its kind to make a jump to a major TV network.

It will now go on-air today, February 26, 10:00 PM at NBC but its regular time slot is every Sunday, 9:00 PM starting March 2. Quarterlife takes on the ongoing stories of six creative people in their twenties when so many of life’s important decisions are made. If successful, this will open more lucrative opportunities to the creative people thriving in online communities.

The big challenge now is if Quarterlife can duplicate its online success to TV screen or lose its magic touch. Viewers are very fickle so it’s really hard to tell if this will gain traction. Sometimes it’s better to leave things alone while it’s successful. Then again, this is a very tempting gamble which can alter our viewing experience. [Read more…]

Originally posted on February 26, 2008 @ 10:00 am

Burst Media launches Video Advertising Channel

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Burst Media today introduced the BurstVideo InBanner ad unit and the Burst Video Channel. BurstVideo InBanner allows advertisers to use existing video assets to deliver a flawless advertising experience with sight, sound and motion next to high-quality web content. Furthermore, the BurstVideo InBanner unit is a customizable stand-alone advertising unit, independent of video content, which once played, leaves behind a brand image that reinforces the advertiser’s message. Burst will distribute the video content across an available inventory of over 200 million impressions per month through its new Burst Video Channel.

The BurstVideo InBanner unit is part of Burst’s commitment to provide web publishers and advertisers with cutting-edge advertising solutions. The BurstVideo InBanner unit was developed in collaboration with PointRoll, a developer of rich media technology solutions. Burst Media is one of the first ad networks to be included in PointRoll’s Included Program. The relationship enables Burst and PointRoll to offer streamlined campaign execution to advertisers and agencies looking to place rich media advertisements across Burst’s network of quality web sites.

Originally posted on February 25, 2008 @ 6:36 am

DailyMotion implements INA’s technology on copyright detection

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Dailymotion said that it is implementing INA’s “Signature” technology across all localized and local language Dailymotion sites. Dailymotion’s use of video filtering technology follows several other copyrighted material protection initiatives throughout the site, including a hashing system, blocking videos that have already been removed from the site and use of an audio fingerprinting solution. In addition, Dailymotion is an original signatory to the UGC Copyright Principles.

INA´s innovative image-based technology is based on a signature, or digital fingerprint, which constitutes a genetic code representing a sequence of images. Content that has been protected by a producer or a broadcaster using this technology will be automatically detected and will either be rejected or managed according to agreements before it is placed online.

Originally posted on February 25, 2008 @ 11:50 am

comScore and Media Contacts provide insights on different online viewer segments

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comScore and interactive media network Media Contacts have developed a study to understand the consumption habits and mindsets of Internet video users as they relate to online video, TV, and advertising and content across both media.

The survey shows 3 different types of online video viewers in terms of their consumption levels (see table below).

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Though YouTube once again emerged as the leader in all segments of online video viewers with 54% reach, their habits are very different from one another.

For instance, the Heavy Viewers are into niche video-sharing sites such as Ouou.com, MegaVideo.com and Youku.com. On the other hand, Moderate Viewers are addicted to specific video contents on broadcast TV sites such as WorldNow (ABC), CBS TV Local, ABC Daytime, Scripps TV, and CMT.

As expected, the Light Viewers simply focus on general video-sharing sites such as YouTube. What is more interesting is that this group is the most TV consumers, watching 13 hours per week.

What the report fails to highlight or intentionally omits are the WHYs of these different behaviors.

Read more at comScore

Originally posted on February 16, 2008 @ 9:50 am