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Heavy Corporation has reached an agreement with CBS Interactive to distribute Heavy’s award-winning sports series, The Burly Sports Show, on CBSSports.com. The Burly Sports Show, a weekly round-up of what’s going on in sports hosted by comedian Nick “Fitzy” Stevens, reaches over 2,000,000 visitors per month. CBSSports.com will manage all advertising sales for The Burly Sports Show on its network.
Originally posted on June 4, 2008 @ 11:34 am
Tremor Media is bringing its expertise in video advertising and monetization to European markets with a strategic investment from the European Founders Fund.
Tremor Media also announced the appointment of Mark Pinney, former Chief Financial Officer and Chief Privacy Offer of TACODA, to its senior management team as global CFO.
The European Founders Fund provides investments and support through local experience with entrepreneurial companies that focus on the Internet and mobile industries. Previous EFF portfolio and investments include LinkedIn and Facebook, Second Life-based Anshe Chung Studios, the sale of Alando to eBay, and the acquisition of Jamba by VeriSign, Inc.
Originally posted on June 3, 2008 @ 6:37 pm
Vidshadow, a growing online video network, has forged an agreement with BOOMj, the social network for Baby Boomers and Generation Joneses, to integrate their newly enhanced video platform. Content will include health, finance, politics, technology, entertainment, and travel as well as niche categories. BOOMj will also feature selections from the Vidshadow library of licensed content on their website.
BOOMj.com will use the video platform to play all selections from its vast library of content. BOOMj will also use the platform to play its original program series BOOMj Today. Vidshadow will serve as a video advertising network for BOOMj. The Company will provide advertisers with options for pre-rolls, post-rolls and overlay ads that will broadcast during online video segments.
Baby boomers will enjoy the newly licensed content from Vidshadow, including those of Planet X, National Lampoon, Full Turn Media, among others.
In related development, BOOMj also forged a strategic cross-promotion partnership with AmericanLife TV Network (ALN), the cable network devoted to the Baby Boomer generation. The strategic partnership will include marketing and promotion initiatives with ALN and BOOMj.com including cross promotions, program streaming video, 30-second promo cable and broadband spots, shared subscriber promotions, brand name e-commerce opportunities and more.
Originally posted on June 2, 2008 @ 12:01 am
Coocuu, a site that combines the latest web and social networking capabilities to give businesses a unique tool for media-rich Web 2.0 promotions, announced its launch and a free-trial period.
Businesses benefit by having their promotions placed in a searchable directory, connecting them with users looking for a specific one-stop shop for promotional offers and coupons. With Coocuu, promotions can be more media-rich and engaging than standard pay-per-click advertising at a potentially far lower cost. These benefits and other features are available with a new merchant account that features a 60-day free trial.
Coocuu’s beta launch offers solutions for both local and global promotions. Businesses can upload video and graphic promotions across a variety of popular formats in a real-time platform that allows for easy updating and management based on user feedback. Promotions can also be targeted to specific geographic areas to maximize exposure to key locations and demographics. Coocuu can also be used for new product information and multimedia announcements.
Originally posted on June 1, 2008 @ 10:35 pm
Online service provider of live and on-demand Internet video company Onstream Media Corporation has signed a definitive merger agreement to acquire Narrowstep Inc., a company that dubs itself as the “TV on the Internet Company.” The merger is expected to result in a single comprehensive platform with a unique ability to acquire, store, manage, process, protect, monetize and deliver, digital broadcast quality video to TV’s, computers, portable gadgets, etc.
Shareholders of Narrowstep will receive 11.1 million shares of Onstream Media common stock plus the opportunity to earn up to an additional 8.9 million Onstream Media shares subject to Narrowstep’s business achieving substantial revenue growth targets during the 18 months following the acquisition. The acquisition is expected to close in approximately 90-120 days, subject to shareholder approval.
Originally posted on June 1, 2008 @ 10:40 pm