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New Media News Every Morning

Reeltime.com cuts video broadband distribution costs by 97%

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Increasing broadband costs for online media companies are showing no signs of abating in the today’s ever increasing Internet-centered world. Fact is, for technology companies delivering online media content over the Internet, traditional server based delivery networks are plagued with high upfront capital expenditures to build out data centers in every region where content is intended to be viewed. This is where ReelTime.com‘s Intelligent Rapid Distribution System (IRDS) come in.

IRDS was created with the sole end-goal of completely “reinventing the way video is delivered over the internet by major video portals such as ABC, Netflix, Vongo, Cinema Now, Movielink and even Google’s YouTube,” says CEO Barry Henthorn.

At present, the company has secured content distribution deals partnerships with Sony Entertainment, LG Sports Marketing, Lightworks NxT and Laguna Productions, TruBlu/At&T and Disney.

Originally posted on August 26, 2008 @ 6:52 am

VideoThang, Pixsy on video and image search partnership

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Multimedia content generator VideoThang and video and image search provider Pixsy Corp. have launched a unique partnership which allows VideoThang users to search for videos and images directly from their desktop.

The new Pixsy search tool can be accessed directly from VideoThang’s dynamic, revolutionary channel, delivering interactivity and functionality directly to the desktop while a user is in the process of creating and editing video content. Pixsy multimedia search is available as an expandable application in the VideoThang channel, which appears on the right side of the VideoThang platform. Upon expansion, the tool displays the Pixsy search box and includes drop-down filters so users can specifically choose videos and/or images, category and/or source within their results. Thumbnails of the resultant videos and/or images are delivered directly to the VideoThang Channel where the user can then choose to view them or link to the source to display them.

Originally posted on August 20, 2008 @ 8:49 am

Tremor Media sees 80% pre-roll completion rates

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Online video advertising network and provider of Acudeo video monetization platform Tremor Media announced the results of its proprietary research on pre-roll completion rates. Tremor Media is observing pre-roll completion rates around 80% for both :15 and :30 second streaming video advertising, which they attribute to their business practice of matching advertising with high quality content.

Tremor Media’s results were garnered from over 100 campaigns and nearly 65 million pre-roll impressions, with both :15 and :30 second campaigns in the automotive, entertainment, technology, CPG, business/finance, and food and beverage verticals. Vertical categories with only :15 second pre-roll data included travel and tourism, teen’s interest, men’s interest, and women’s interest campaigns.

Public perception of pre-roll is finally falling in line with what leading agencies have witnessed first hand; pre-roll advertising is highly effective when paired with the right content.

“Our commitment to avoiding user generated content and focusing on professional produced material as the cornerstone of our value proposition has rewarded our clients with outstanding performance in leveraging a format that has been tainted unfairly in some corners,” said Jason Glickman, CEO, Tremor Media. “Additionally, because of our dedication to protecting the user experience and a fair value exchange, we’ve seen slightly higher completion rates for :30 second ads than :15 seconds. While we wouldn’t suggest it as a best practice, it is proof that audiences are willing to accept pre-roll advertising in exchange for the content they want, on demand.”

Originally posted on August 20, 2008 @ 6:18 am

Paris Hilton for President!

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In a recent commercial attacking Barack Obama, John McCain compared his opponent to celebrities such as Paris Hilton and Britney Spears– a superficial candidate that is not ready to lead the country.

With Paris being Paris, she has issued a full response in video.

“But then that wrinkly, white-haired guy used me in his campaign ad, which I guess means I’m running for president. So thanks for the endorsement, white-haired dude,” Paris said.

Originally posted on August 6, 2008 @ 10:52 am

Collective Media launches the Collective Video Network

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Collective Media has unveiled the Collective Video Network as a response to the growing number of advertisers that look to video as a powerful channel for connecting with consumers online.

The new video network is supported by Collective Media’s proprietary AMP platform. It allows advertisers to leverage high-quality video content from the premium publishers that comprise the Collective Network, offering a suite of in-stream ad units, including pre-roll and overlay video formats.

Collective Video also provides advertisers with the same audience targeting, optimizing and reporting technology normally reserved for in-page ad units only. Advertisers can take advantage of Collective’s contextual and behavioral targeting platform when running an in-stream video campaign.

Originally posted on July 28, 2008 @ 9:36 am