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Marketing Physical Equipment with a Virtual Presence

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Sometimes you have to get creative when it comes to marketing different types of items. And if you sell physical equipment, one way to approach your audience is through having a specific type of virtual presence.

To give a few examples, consider if you have a physical product like exercise equipment, and the options that you have like publishing video reviews, creating training videos, using social media to your advantage, and focusing on the fact that you understand your audience. All of those different marketing options can give you a broad range of promotional opportunities. [Read more…]

Originally posted on April 5, 2018 @ 9:25 am

VPN: What is it and Why You Need to Use it?

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You may not be familiar about VPN or the Virtual Private Network yet and it’s time you know if you want to experience worry-free internet surfing. Whether you’re going online for personal, work or business reasons and no matter the frequency, this kind of service will protect your vital information onwards.

secure-internet-browsing

Next to your internet connection, this is a very important service anybody should think about subscribing to today. It’s all about ensuring your privacy and safety online amidst the ongoing hacking, scamming and phishing activities on the internet.

What is a Virtual Private Network?

A VPN is a public network of computers. Individuals can use to access network resources not covered in their local area network (LAN) or simply to secure their communications when using a public network such as in an internet café. Businesses also use it to connect to their remote servers or datacenters. Primarily, its objective is to ensure a secure and encrypted communication to protect people’s personal information and identity. [Read more…]

Originally posted on April 18, 2013 @ 1:15 am

Using Webinars as an E-Marketing Tool

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Studies have shown that webinars are an effective and cost efficient tool in reaching out to people. Small business owners and companies have recognized its importance and are now utilizing it for marketing and list building purposes.

Image: techwench
Image: techwench

While it’s true that the most popular social media platforms are doing a great job in helping businesses market their products and services, the webinar system has its own advantage over them. For one, it generates a low cost for every lead and a high level of engagement with target audience. Secondly, it is considered the second most effective method in terms of content marketing and thirdly, it promotes greater satisfaction among students thereby contributing to a higher study success rate.

Webinar vs Podcast

Compared to the podcast, the webinar has an edge in that it allows real time interaction with the attendees. This is efficient in clarifying certain issues clients and potential clients have about a particular product or service. Engagement is also assured in this method of communication. [Read more…]

Originally posted on April 24, 2013 @ 1:10 am