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Somagirls.tv launched

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SomagirlsSoma Management LLC, a digital media and entertainment company that focuses on original lifestyle content for young girls and women, announced the launch of Somagirls.tv. Somagirls.tv offers young women of diverse backgrounds and interests a variety of online media offerings, including branded video channels, covering topics such as health, beauty, travel, fashion, modeling, celebrity news and entertainment.

Through the use of interactive online video, somagirls.tv provides young women with a vehicle which encourages positive self-image and inspires them to live their dreams. “Our mission is to deliver a full and meaningful experience that enriches young women’s lives,” said E.C. Morgan, CEO and President, Soma Management. “Also, as consumers move from broad reaching destinations like MySpace, to more niche destinations, somagirls.tv gives advertisers and content providers the means to reach a specific demographic and directly appeal to their specific interest or lifestyle.”

International distribution partners include Mediazone, BitTorrent, Hutch Telecom, BT Vision, Oasys Mobile and Whyville. Other partners include Doubleclick and YuMe Corp, which allows advertising across somagirls.tv multiplatform content.

Originally posted on May 22, 2007 @ 4:24 pm

Paul McCartney’s Dance Tonight premieres in YouTube

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Sir Paul McCartney has finally arrived… in YouTube. The ex-Beatle’s new song “Dance Tonight,” the opening track from his new album entitled “Memory Almost Full.” The video stars himself, Natalie Portman, and Mackenzie Crook.

“The connection with Natalie came from my daughter Stella, who makes non-leather shoes that Natalie buys, so I just thought, ‘Well I’ll ring her up and just see if she’ll do it'”.

Originally posted on May 23, 2007 @ 7:11 am

First Bollywood channel on YouTube launches

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Eros InternationalEntertainment company Eros International (EI) has launched a Bollywood channel on YouTube in a first parternership between the two.

The new channel will feature movie trailers, music videos and other exclusive footage from EI’s rich catalogue of 1300 films which can be accessed worldwide. It will also be featured in YouTube’s Partner Channels section. The deal is a first for the Indian film industry.

“The partnership with YouTube allows us to not only promote our content but also monetise it through advertising revenues. Legal online distribution of compelling content is an integral part of our new media strategy,” Kishore Lulla, Chairman & CEO of EI said.

Originally posted on May 21, 2007 @ 1:47 pm

National Lampoon launches online video network, distributes everywhere

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nationallampoon.jpgNational Lampoon, Inc., a widely recognized brand in comedy, announced the formation of the National Lampoon Video Network, a broadband network that premiers with many of the Internet’s leading content platforms.

Initial distribution partners for the National Lampoon Video Network are Veoh, Joost, Handheld Entertainment, GoFish, Lycos, BiggyTV and YouTube. These relationships have been formed in addition to the online distribution partnerships National Lampoon already has in place with AOL Video and Brightcove, and supplement National Lampoon’s own video portals, Nationallampoon.com and independent broadband channel TogaTV.com.

“Formation of the National Lampoon Video Network reinforces our commitment to the marketplace, to original comedy content, and to our young adult audience,” Laikin said. “Our ability to come out of the gate with such a prestigious, broad-based group of distribution partners also reflects a clear acknowledgement that we, our brand, and our content are highly valuable and relevant today,” he added.

Originally posted on May 18, 2007 @ 1:42 pm

HBO taps Internet for its new comedy series

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conchords.jpg Premium cable television network HBO has taken advantage of Internet, for the first time, to promote its new comedy series called “Flight of the Conchords”. The company forged partnership with Time Warner subsidiary, Deep Focus, for this experimental online marketing campaign.

Realizing the power of Internet as a powerful buzz marketing tool, HBO will allow users to share the pilot episode across different social networking sites, blogs, and video-sharing sites.

Tagged as the new comedy series that makes love to your ears, The Flight of the Conchords is New Zealand’s fourth most popular folk-parody duo. In this new 12-part series, the story focuses on the duo’s adventure to be famous in New York City.

Originally posted on May 17, 2007 @ 10:05 am