Mochila and Broadcast Interactive Media (BIM) announced a joint partnership where BIM will provide Mochila’s high-quality rights-managed content directly to TV and radio stations in 120 markets.
Using Mochila’s open-standard RSS Atom API, BIM will fully integrate with the Mochila platform, automatically connecting BIM’s content management and Web publishing systems to access Mochila’s high-quality rights-managed content. By connecting with Mochila’s API interface, BIM will provide its stations with direct access to relevant news from the Mochila content repository. BIM will also customize real-time feeds through this open standards XML-based API using keyword, category, byline, source and many other parameters.
With over 300 trusted content providers that include the world’s largest wire services, television, newspaper and magazine publishers, Mochila is set to provide BIM and its sites rich content across a broad range of topics such as entertainment, sports, health and business news.
Originally posted on March 4, 2008 @ 12:15 pm