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CastTV helps power TV Guide’s Online Video Guide

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tvguide.jpgCastTV announced its first customer agreement, licensing its innovative video search technology to TV Guide. TV Guide’s Online Video Guide uses CastTV’s proprietary technology to help power its search index.

TV Guide’s Online Video Guide is focused primarily on professional and independent entertainment video available on the Internet, and provides users with better, more relevant, targeted search results in an uncluttered manner. Under the terms of its two-year customer agreement with TV Guide, CastTV’s video crawler automatically indexes content from top entertainment destinations including major broadcast and cable networks, movie download sites, sports sites and aggregators of professionally produced content.

“CastTV is helping us to extend our powerful brand, and guidance and navigation leadership to the Internet,” said Paul Greenberg, general manager, TV Guide Online. “Using CastTV’s indexing technology, we have been able to ensure that TV Guide is providing users of our Online Video Guide with a unique and relevant way to search for entertainment video on the Internet.”

Currently in private beta, users will soon have a chance to experience CastTV this summer with the launch of its consumer destination.

Originally posted on June 21, 2007 @ 9:30 am

Veoh launches TV service

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veoh1.jpgVeoh is launching a new streaming TV service, VeohTV. Veoh’s new service requires downloading a software which will allow you to watch and record Internet video from thousands of video sites.

“Video today does not have a killer desktop application and that’s what Veoh TV aims to be,” Veoh Chief Executive Dmitry Shapiro said. “It’s a new type of browser made specifically for video.”

Veoh is backed by Morgan Stanley, Shelter Capital Partners, Spark Capital, The Tornante Company and Time Warner.

Originally posted on June 20, 2007 @ 12:50 pm

Sony teams up with Myspace, launches Minisodes Network

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The Minisode NetworkMyspace launches Sony Pictures Television‘s Minisode Network, featuring a bunch of classic TV shows condensed into 3-5 minute episodes available for viewing online.

These minisodes follow the same plot of the full TV show episodes from 15 classic series: Partridge Family, Starsky & Hutch, TJ Hooker, Charlie’s Angels, Diff’rent Strokes, Facts of Life, Silver Spoons, Who’s the Boss?, What’s Happening!!, Dilbert, Sheena, Fantasy Island, Police Woman, VIP and Ricki Lake.

“Now MySpace users can discover classic TV shows in a stylized, modern format,” said Chris DeWolfe, MySpace’s CEO. “Teaming with Sony to debut The Minisode Network exclusively on MySpace gives our millions of users yet another reason to make MySpace Video a daily destination.”

“This is exactly the kind of content that resonates with our audience,” said Jeff Berman, MySpace’s general manager of video. “We’re turning old school TV dinners into Internet video snacks and I think MySpace viewers will eat it up.”

Honda signed as the Minisode Network’s exclusive sponsor to launch. You can view The Minisodes Network at www.myspace.com/minisodesnetwork.

Originally posted on June 20, 2007 @ 7:59 am

Fox Entertainment Group taps Brightcove for its Internet TV offerings

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brightcove.jpgBrightcove announced that it has signed a deal with Fox Entertainment Group (FEG) to make its wide range of Internet TV services available to all FEG properties. Using Brightcove, each Fox network and studio has the ability to program and host ad-supported Internet video channels and highly-targeted consumer media campaigns. The first FEG properties to utilize Brightcove to launch an Internet video initiative will be FX Networks, SPEED and Fox Broadcasting Company. Each network will manage its own monetization strategy through the Brightcove Internet TV service.

“This partnership helps further Fox’s commitment to delivering premium entertainment programming to consumers and engaging fans in as many ways as possible,” said David Baron, vice president, Fox Digital Media. “Brightcove’s tools and services enable us to quickly and easily deploy broadband video on our network Web sites while retaining control over the quality, brand experience, and monetization of our content.”

Originally posted on June 18, 2007 @ 12:33 pm

MTV Networks, Visible World partner to offer targeted dynamic advertising solutions

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mtv.jpgMTV Networks and Visible World, a video advertising technology and services company, are partnering to give advertisers the ability to dynamically customize and target video ads in real-time across MTVN’s premier U.S.-based TV channels and websites, including the MTV, MTV2, VH1, CMT, Spike TV, Comedy Central, TV Land, Nickelodeon and Nick At Nite brands. The partnership marks the most extensive national deployment of dynamic video message customization across channels, programs and audience demographics.

“Our goal is to fundamentally change the way our viewers experience advertising by giving them an innovative experience, and our partnership with Visible World gives us the leading edge,” said Judy McGrath, Chairman and CEO, MTV Networks. “Our consumers can access relevant information from our marketing partners across every screen.”

“We are excited to partner with MTV Networks to offer advertisers new strategic capabilities that optimize the effectiveness of their messaging across many platforms in this rapidly evolving media landscape,” said Tara Walpert, President of Visible World.

Visible World’s technology and services enable advertisers to target, tailor, monitor, and actively change video ads within seconds. Now, MTV
Networks’ marketing partners can pre-program and proactively edit across all channels and websites their ad content on-the-fly.

Originally posted on June 18, 2007 @ 2:09 pm