Now that Carol Bartz has signed away Yahoo’s 20 percent search market share to Bing for a song, she’s revising history to justify her actions. Now she claims Yahoo was never a search company. [Read more…]
We’ve all seen plenty of ads for dodgy tablets and male enhancement drugs in our email inboxes, and it’s no surprise to note that there’s a huge number of them floating around the “sponsored results” sections of major search engines.
A report from LegitScript.com suggests that nearly nine in every ten “sponsored results” displayed on Bing were for fake or illegal companies, with the authors claiming to be able to order prescription-only muscle relaxant from one of the advertisers without any checks being done.
KnujkOn, which tracks Internet criminality, collaborated on the report. President Garth Bruen said, “These types of sites are usually the product of organized crime and vast illicit drug networks, many of them based in Russia and Eastern Europe, that deceive, defraud and poison Internet users.”
Not surprisingly the call to Microsoft is to fix the problem, though that may be easier said than done.
Immediately after handing over its entire search business to Microsoft, Yahoo takes a beating on Wall Street. It’s not hard to see why. Instead of the upfront billions Microsoft offered last year, Yahoo is now getting revenue share on search ads.
Sure, it’s a huge revenue share — 88% for five years — but this is Microsoft we’re talking about. Search is only the latest among Redmond’s many fleeting non-software obsessions over the decades. If Ballmer gets tired of Bing within the next five years — which is extremely likely, given Microsoft’s track record — Bing would fall behind Google in search innovation.
Yahoo, being stuck with Bing for the next ten years, would be thoroughly YaScrewed. Carol Bartz just put Yahoo’s fate in very, very fickle hands.