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New Media News Every Morning

Technorati “refreshed”

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homepage-tm.pngTechnorati unveiled its redesigned site ushering in Technorati’s widening of scope. Actually, it was a “major refresh.”

“The world has changed. This isn’t just about blogs anymore. And to be of service to you, we have changed too,” David Sifry, founder of Technorati said in a blog post. “This is only scratching the surface, and we’re going to be rolling out lots more updates and innovations throughout the rest of the year. We’re going to continue to work on performance, making things faster and more stable. Every now and then searches still fail for our users or take too long to respond, and that’s a top priority for our backend team to fix. We’re going to keep listening to you, our users – It is an honor that you give us your time and attention – over 11.7 Million people last month visited Technorati. We’ve tripled in visitors and traffic in under 5 months. Thanks for telling your friends about us. Thanks for putting your faith in us.”

Okay, enough said. Go check out the refreshed site.

Originally posted on May 23, 2007 @ 8:19 am

Yahoo to acquire Right Media

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The New York Times reports that Yahoo plans to acquire Right Media, a privately held company that runs an advertising marketplace.

Yahoo will pay approximately $680 million, in equal parts of stock and cash, for the remaining interest in the company.

“The acquisition, to us, is a key step toward executing our long-term vision to build the leading advertising and publisher ecosystem both on and off the Yahoo network,” Terry S. Semel, Yahoo’s chief executive, said in the Times report. The deal is expected to close in three months.

Originally posted on April 29, 2007 @ 10:51 pm

Google unseats Microsoft as world’s most powerful brand

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Google, with a brand value of $66.4 billion, has unseated Microsoft as the world’s most powerful brand, according to an annual ranking by UK research firm Millward Brown Optimor. The search engine’s brand value increased by 77 percent since last year and is followed closely by General Electric at $61.8 billion. Microsoft is a distant third at $54.9 billion and Coca-Cola at $44.1 billion.

“Success stories from this year’s Brandz Top 100 demonstrate that winning brands leverage major market trends effectively to create business value,” said Joanna Seddon, chief executive at Millward Brown.

“Strong brands are capable of extending into areas of opportunity to access new revenue streams and to help businesses respond to market changes.”

The ranking attempts to put a dollar value on a brand based on current and expected future earnings. The figure is generated from hard economic data as well as softer variables such as intangible consumer loyalty and perceived growth potential.

Originally posted on April 27, 2007 @ 3:20 pm

Search engine and portal on celebrities launched

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upclose.jpgPureVideo Networks, Inc., the new media company behind PureVideo.com, StupidVideos.com, and GrindTV.com, today launched 4th broadband destination, HollywoodUpClose, a search engine and portal to all things about celebrities. Emerging from its one month beta period today, HolywoodUpClose has already attracted over two million users.

HollywoodUpClose allows users to access thousands of the Net’s best celebrity media sources through one easy to navigate destination. In addition to a multimedia search engine, HollywoodUpClose is a portal that aggregates web-wide celebrity and entertainment news, photos, and videos, featuring movie trailers, interviews, red carpet footage, music videos, outtakes, and more.

“With more than 2 million users on the site already, clearly there is significant demand and opportunity for HollywoodUpClose,” said Erik Hawkins, CEO and co-founder of parent company, PureVideo Networks, Inc.

Originally posted on April 16, 2007 @ 2:07 pm

3 SEO Tips For Nonprofit Organizations

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From a business perspective, private and public companies function a bit differently than nonprofit organizations. Not only are their purposes different, but the way they accomplish their goals are different as well. But there is one thing they have in common: a need for SEO.

For a nonprofit to have online success, there needs to be a certain amount of time and effort given to search engine optimization efforts. However, knowing exactly how to go about completing these efforts in a way that will most benefit your cause can be difficult to understand. To help all nonprofits on their SEO journey, here are three tips for strengthening the SEO efforts of nonprofit organizations. [Read more…]

Originally posted on October 28, 2015 @ 3:56 am