Leveraging on its underdog image to experiment on new search engine features, Ask.com has radically altered its search results display from static stack to 3 vertical panels spread across the screen. Hence, the moniker Ask 3D.
The far right of the screen will display photos, music clips, and videos even without leaving the page. Results vary according to location of pc used and type of search requests.
“In some ways, we are becoming a convergence engine. We want to bring you the right information from the right source at the right time,” said Jim Lanzone, Ask’s chief executive.
The search engine is aggressively seeking ways to improve its performance. Based on the April data from comScore, Ask remains a minor player with only 5.1% market share. On the other hand, Google shares about 50%, Yahoo! 27% and MSN 10.3%.