Glam Media today announced the launch of Glam Search, a proprietary search tool aimed at delivering top quality and highly relevant content from Glam Media’s Publisher Network of 350+ lifestyle, celebrity and fashion sites, as well as its flagship site, Glam.com. Glam Search utilizes intelligent search, filtering and indexing technology to bring users comprehensive, relevant and timely results in a format not available from general search engines.
In keeping with Glam Media’s distributed media model, network publishers can add a customizable Glam Search Widget to their site or channel and configure results accordingly.
In addition to classic search and indexing technologies, Glam Search uses a proprietary “curated rank” algorithm, which assigns a weighting to a page based on relevance, timeliness and an editorial analysis of the content source. This gives Glam Search results a higher contextual relevance to the item being searched.
“Glam Media is about bringing together the most relevant voices and indie publishers in fashion, celebrity style and lifestyle entertainment,” said Samir Arora, Glam Media’s Chairman and CEO. “Glam Media knows women, and Glam Search helps them find what they want. Applying proprietary search technology to our network of publishers is a natural evolution for Glam Media.”
Originally posted on August 13, 2007 @ 9:26 am