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New Media News Every Morning

Yahoo, WebMD sign exclusive search and advertising agreement

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webmd.pngYahoo! and WebMD announced the forging of an exclusive, multi-year search and advertising distribution agreements. Under the new agreements, Yahoo! will power sponsored search across the WebMD network of consumer sites, including WebMD Health, MedicineNet, eMedicine Health and RxList. In addition, WebMD will extend its advertising reach to include WebMD users across Yahoo! properties and services. WebMD will be the only significant online health publisher to represent Yahoo!’s advertising inventory.

With online advertising spending in the health and pharmaceuticals category expected to top $1 billion next year, this agreement provides both Yahoo! and WebMD with additional reach and targeting that will benefit advertisers and consumers alike. Yahoo!’s robust ad platform coupled with effective targeting capabilities will enable advertisers to reach an even larger engaged audience and consumers will receive more relevant and timely health-related marketing messages. Additionally, should WebMD choose to make its inventory available to a third party advertising network, Yahoo! will have the opportunity to extend its advanced advertising products across the WebMD network of consumer sites on competitive terms.

Originally posted on October 16, 2007 @ 10:52 pm

Microsoft releases new search services for Internet and mobile customers

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msftlogo.jpgMicrosoft Corp. announced the final updates to the fall release of its Live Search service, introducing a broad array of new services and features to its local and mobile search offerings. The new features and enhancements are designed to make it easier for people to find what they need at home or on the go through significant innovations in mapping, imagery and driving directions as well as new services to make the mobile search experience easy and powerful.

Microsoft also announced the availability of the Live Search 411 service. Customers can gain toll-free access by dialing (800) CALL-411 (800-225-5411) from any phone to find and connect to local businesses and other local information, such as weather updates, movie show times and airline information. People using a cell phone with Internet access can also receive links to traffic maps from Live Search 411.

The announcement comes on the heels of the release on Sept. 26 of several new capabilities for Live Search, which included significant improvements in relevance and coverage in the core web search service and expanded the range and depth of information available in areas where most customers were doing most of their queries– entertainment, shopping, health and local searches.

Information on the mobile offerings are available here.

Originally posted on October 15, 2007 @ 11:27 pm

24/7 Real Media to fully integrate with Baidu.com

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247.png24/7 Real Media will fully incorporate Chinese search engine Baidu.com’s application programming interface (API) into its Decide DNA search marketing platform. 24/7 Real Media is the largest global search marketer to integrate with China’s most popular search engine, which reaches 62 percent of China’s 162 million Internet users. The integration will allow 24/7 Real Media clients to dynamically manage online marketing campaigns on every major search engine worldwide, generating top return on investment and budget optimization.

24/7 Real Media has been managing paid search campaigns in China for over two years. Integration with Baidu gives the company even greater access to a booming market.

Originally posted on October 15, 2007 @ 8:09 pm

Goal.com selects blinkx for video search

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goalcom.pngblinkx will power video search at Goal.com. Goal.com represents the largest football community in the world, with 16 language versions, covering 210 countries. Goal.com provides users with the breaking news, live scores, match previews and latest club news through its interactive website and community forums.

Under the terms of the agreement, blinkx will enable Goal.com to access blinkx’s index of over 14 million hours of audio and video content. blinkx will bring video search and its popular video wall feature to the Goal.com website, in addition to automatically delivering relevant videos to accompany the thousands of text articles available to users at Goal.com.

Originally posted on October 15, 2007 @ 7:07 am

Truveo, Kewego to make major brand searchable on the web

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truveo.pngTruveo is working with Kewego to enhance Truveo’s industry-leading video search engine with high-quality content from hundreds of European major-brand video producers.

“In the past 12 months there has been an explosion of professional video on the Web,” said Timothy Tuttle, CEO and Co-Founder of Truveo and Senior Vice President of AOL Video. “Kewego is one of the leading distributors of major-brand video in Europe and we are excited to work with them to make it easy for users to discover all of their high-quality content.”

Kewego has developed the a leading European white label video platform serving the largest European Television, Press and Internet group and gathering more than 10 million unique viewers each month. With presence in more than 20 countries, its solutions are used today by thousand of customers including M6, Television Española, LYCOS, Orange and G+J.

Originally posted on October 15, 2007 @ 10:29 am