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New Media News Every Morning

Males between the ages of 18-24 more likely to download podcasts via iTunes

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itunes.jpgcomScore released the results of a study profiling the iTunes podcasting audience. The study, sponsored by mobile advertising enabler Ad Infuse, focused on those users who downloaded podcasts via iTunes in October 2006.

An analysis of the iTunes podcasting audience revealed that males represented a significantly larger share (63 percent) of the audience than females (37 percent). In addition, 18-24 year olds represented a substantial share of the audience (29 percent) and were more than twice as likely as the average Internet user to download podcasts. People between the ages of 35-54 represented about half of the podcasting audience and were also more likely than average to download podcasts.

“The comScore study reveals significant advertising opportunities among several consumer segments,” said Nick Tabbal, comScore senior vice president of media and entertainment solutions. “While the conventional wisdom says that only young, tech-savvy consumers are downloading and listening to podcasts, there is also a sizable market among 35-54 year olds, indicating that the audience is broader than previously thought.”

Originally posted on May 21, 2007 @ 10:00 am

Odeo sold

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odeo.jpgOdeo, one of the largest and most prominent podcast aggregation web sites, announced that its assets have been acquired by SonicMountain, Inc., a New York based company focused in the digital media hosting and search marketplace.

“A critical aspect of the transaction was the commitment by SonicMountain to retain the integrity and spirit of the Odeo community,” says Evan Williams, CEO of Obvious Corporation. “During the selection and due-diligence process it was important that the buyer be committed to Odeo’s growth and improvement.”

SonicMountain intends to incorporate exciting enhancements to the Odeo community within the next few months. Improvements in content organization, search, discovery, plus podcast hosting of both audio and video are only a sampling of upcoming upgrades planned for the site. Evan Williams will be acting in an advisory capacity during the post transition.

Originally posted on May 10, 2007 @ 11:28 am

$200 To Social Media Success

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If you have ever wondered how much it cost to start up the Social Media heavyweight Digg.com, here’s your answer. While presenting at The Future of Web Apps Summit Kevin Rose, founder of Digg.com, announced that the foundations for the socially driven news site cost him a $10/hr programmer and just 20 hours of work.

Listen to his remarks in the following audio clip:

Originally posted on January 20, 2007 @ 2:48 pm

Podcasts That Make You Smarter

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Head over to Open Culture and find Podcasts that actually make you smarter!

Open Culture explores cultural and educational media (podcasts, videos, online courses, etc.) that help make learning dynamic and fun, no matter what your age.

They have a pretty decent collection and it keeps growing. The collection includes Audio Book Podcasts,Foreign Language Lesson Podcasts, News/Information Podcasts, Technology Podcasts, and University Podcasts. Best of all, they’re free!

Originally posted on January 21, 2007 @ 11:55 pm