MySpace announced an agreement with PayPal enabling non-profits and political candidates to virally raise funds throughout the siteâ€™s civic and political hub, the Impact Channel. This marks the official launch of the Impact Channel which will feature new tools including a volunteer search and match tool â€œVolunteer Space,â€ a daily issue-based poll, and a voter registration tool.
Todayâ€™s announcement with MySpace and PayPal makes the fundraising tool available for select non-profit organizations and all presidential candidates to add to their profiles. Each PayPal tool is viral, encouraging friends to copy and add the tools to their MySpace page to show friends the causes they support, encourage donations, and help raise funds. The viral effect of the fundraising can be viewed with a â€œsupporter treeâ€ function which tracks the users who have added the tool to their profiles, and how much each person has raised as a result.
Along with the fundraising tool, MySpace is unveiling a new volunteer search and match service, â€œVolunteer Space,â€ powered by VolunteerMatch, which allows users to personalize volunteer projects by entering their zip code and search preferences. Flektor, one of the Webâ€™s leading video editing sites, will be integrated into Impact by powering the channelâ€™s daily issue-based polling. Additional channel content includes an optimized voter registration tool powered by Declare Yourself and a job search tool allowing users to find civic and socially-minded jobs in their area.