If you’ve never bought a diamond before and aren’t familiar with the variety of cuts, clarity and precious metal choices available, Zales.com Romantic Creations is a big help to you.
This site allows the customer to personalize and create unique wedding bands and engagement rings online with just a few mouse clicks.
“Buying a ring doesn’t have to be intimidating and complicated. At Zales.com, you can design the perfect ring in the comfort of your own home. Our site walks the customer easily through the entire process from start to finish,” said Steve Larkin of Zales.com.
Once your ring is customized, a final price will be displayed. If you go over your budget, Zales.com will offer suggestions on how to lower the cost, whether it’s changing the metal type and/or changing the characteristics of the diamond.
Indeed, customization is the next big thing regardless of business you’re in. This reminds me of a consumer trend coined by Faith Popcorn called EGOnomics. In her book entitled Clicking, the essence of EGOnomics is this: “Feeling unconnected in the depersonalized Information Age, consumers are drawn to customized, individualized, products and services.” In case you have an online business, you may want to explore this concept.