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Meebo launches IM for online communities

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Meebo announced a new product called Meebo Community Instant Messaging designed to integrate open instant messaging into online communities. Beginning with DanceJam, Flixster, myYearbook, Nickelodeon/MTVN Kids and Family Group’s AddictingGames, Piczo, SparkArt, Sugar Publishing and Tagged as major launch partners, the integrated IM service will enable live interaction and real-time conversation between members of online communities such as social media, gaming, and blog networks. The result is the creation of an open and federated instant messaging network based on the collective social graphs of some of the Web’s largest community sites. Users will be able to exchange IMs with friends and community members seamlessly on site, and then continue those conversations at meebo.com.

Originally posted on July 17, 2008 @ 9:43 am

BarbieGirls.com launches Parents’ Place to educate parents about playing online

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BarbieGirls.com, a virtual world for kids with 14 million registered users worldwide, has introduced “Parents’ Place,” a parent-directed area that is built off a principle of Educate, Empower, and Engage.

One of the featured tools on “Parents’ Place” is the B Smart Pact, an interactive activity for parents and kids to do together, posing a series of questions and scenarios to guide them through a conversation about protecting one’s privacy online, chatting safely, online etiquette/being nice, and length of time spent playing online. The B Smart Pact is also customizable, allowing parents to input individual rewards and consequences for rules, as well as write their own personal family rules (e.g. homework must be done before computer play.)

Originally posted on July 18, 2008 @ 11:09 pm

Pop Warner names Weplay as official social networking platform provider

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Online sports community Weplay announced a three-year partnership today with Pop Warner Little Scholars, Inc. Under the agreement, Weplay will become the official social network service provider and partner of Pop Warner.

As a part of the partnership, Weplay will provide a social utility platform that will allow any Pop Warner player, cheerleader, parent or coach the ability to create a unique profile, connect with each other, share pictures and videos, create blogs and more. Coaches, parents and administrators can also create groups for teams and squads to facilitate communication, share media, and enhance the relationships they make on the fields.

Originally posted on July 16, 2008 @ 12:49 pm

Glam Media launches GlamX vertical ad exchange

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Glam Media has launched GlamX Ad Exchange, a vertical ad exchange for display inventory placement and targeted brand advertising. GlamX Ad Exchange enables advertisers to target by audience, content and placement effectively connecting publishers, advertisers, agencies and networks in one innovative platform.

The GlamX Ad Exchange is designed specifically to allow members of Glam Media’s Publisher Network to make additional ad inventory available to Glam approved brand advertisers, agencies and trusted ad networks. Advertisers can reach a highly targeted and engaged audience with secondary ads that provide far better reach. GlamX is an open exchange, allowing brands to bid for different targets and optimize their spending in a fully transparent environment.

Originally posted on July 9, 2008 @ 6:22 am