The U.S. Army announced that it has signed an estimated $2 million sponsorship deal with the Global Gaming League website as a means to recruit candidates. The site’s demographic is right within target, 80 percent of which are 17-24 year old males.
Starting June, the Army will sponsor an area of the site that will feature 15 different games and compete in monthly Elite Forces tournament. The Global Gaming League attracts 9.2 million monthly visitors to its site.
â€œThe consumer model for traditional media is changing,â€ explained Gary Bishop, who is charged with overseeing the Army’s marketing and advertising efforts. â€œWeâ€™re grappling with the challenge of how do we better use new media to tell the Army story. Online is probably the best way.â€
â€œWeâ€™re taking the idea of military gaming and having the Army leverage an existing environment to find potential candidates for recruits,â€ added Reuben Hendell, CEO of MRM Worldwide, the organization that will create the new Army-themed portion of the website.