GamerDNA has completed the acquisition of It Can Talk Inc., owner of the popular Xbox community website 360voice.com.
The Xbox 360 is a popular videogame console with an installed base of over 18 million units, and the 360voice.com website is a community that serves this audience. 360voice.com had the unique advantage of being an early member of the Microsoft XCDP (Xbox Community Developers Program), which enabled it to create software that “autoblogs†about an Xbox owner’s gameplay, and allows players to challenge each other in competitions for real prizes.
The founders of It Can Talk Inc. will relocate to Cambridge, Massachusetts, where they’ll continue as part of the GamerDNA team. Trapper Markelz, CEO of It Can Talk, will become the VP of Products for GamerDNA.
It Can Talk is the second acquisition made by GamerDNA. In November 2006, the company acquired Uberguilds, a network of popular MMORPG community websites.
Originally posted on April 28, 2008 @ 5:12 pm