New Media News Every Morning
Internet Advertising in the United Kingdom surged in 2006, overtaking Newspaper Advertising for the first time.
According to the Beeb, online advertising expenditure jumped 41.2% to $3.94 billion in UK during 2006 where as newspaper ads in the same market grew just 0.2% to $3.73 billion, some $200 million behind online spending.
Internet advertising now accounts for 11.7% of all advertising in the UK.
Originally posted on March 29, 2007 @ 7:07 pm
More Print Mags Go Bye-Bye
Life Magazine, which was revived some time in the 1980s, will be publishing one last print issue. After that, their only presence will be online. Child Magazine is also ending print life but will have an online presence as part of a portal.
Newspapers may not be dead yet, but magazines sure are dropping. Though it’s good to hear that many are maintaining online presences.
The Money’s In Social Networks
Print mags might be finding focusing on online editions more profitable, but in the meantime, MySpace is pulling in about US$30M in revenue. Per month, that is.
Minority Journalists Increasing Or Decreasing?
Editor and Publisher magazine reports that the percentage of minority journalists in the US decreased since last year, according to an annual survey by the American Society of Newspaper Editors. E&P also points out that the actual number of minority journalists actually increased by 200. Furthermore, of the 2,000 full-time journalists only working online for a newspaper, 16% were minorities.
I would think, though, that the percentage of full-time “minority” bloggers online is much higher. Of course, online, how do you define “minority”?
Originally posted on March 27, 2007 @ 8:50 pm
Bloggers Blog points to the Cigar Aficionado magazine, who have launched four blogs to further push their website. While I have not read the magazine, it looks like a lifestyle glossy product, covering not only cigars but also travel and golf. And sure, it probably fits in.
This move is of course a good one. If the blogs are maintained they will further strengthen the relationship with the editorial staff of the magazine and its readers.
The website, however, needs a total overhaul. You know where to find me!
Originally posted on March 27, 2007 @ 12:51 pm
PayPerPost is offering a $5 per post special according to a report at iMedia Connection.
Here’s the thing, it sounds like PayPerPost (PPP) is getting desperate by heavily discounting paid posting by dropping premium pricing. I know spin when I see it, and sampling offers are usually a sign that there’s a lack of advertisers, and hence a lack of liquidity in a business.
Ted Murphy’s spin:
This promotion provides an incredible opportunity for blog marketers to experiment with our system in order to determine what price and segmenting options provide the maximum return and fill rates in our marketplace
Decoded: we are running out of paid advertisers so we want to offer lower rates so potential advertisers can check the product out and hopefully become long term buyers.
Now I’m not even trying to get involved in the PPP/ ethics debate, I don’t use PPP although I did sign up for an account there when they launched so I could check them out. It’s not my thing, but having said that I’m not everyone so I don’t begrudge anyone running paid postings. But I can smell a fish from a mile off, and this one smells a little off color. Whether it’s the first sign of the end of PPP…it’s too early to say, but you don’t run these sort of offers when the advertisers are queuing at the door.
Originally posted on March 30, 2007 @ 1:13 am
Bug, or deliberate? New York to Dublin, Ireland via Google Maps:
My question though: if you were swimming across the Atlantic to get to Ireland why would you come ashore in France then hook back through England to get there? bizarre :-)
(via Kottke)
Originally posted on March 29, 2007 @ 6:30 pm