AT&T Inc. announced that Pandora is now available on select wireless phones from AT&T. With Pandora, AT&T’s wireless customers can discover new music, listen to their favorite artists and create their own personalized radio stations on their handsets.

Pandora makes listening to favorite music and discovering new music simple and fun. Users just type in a song or artist that they like, and, within seconds, Pandora delivers a personalized radio station over the air to wireless customers’ handsets with songs that fit the same sound and style. The songs are selected based on the Music Genome Project, Pandora’s innovative system that uses highly trained musicians to analyze music one song at a time. These musicians identify hundreds of different musical qualities of each recording, including melody, harmony, rhythm, instrumentation, arrangement, lyrics and vocals. Using this analysis, the listener’s personalized radio stations are created. Listeners can then rate the songs that they hear with a simple “thumbs up” or “thumbs down” to further refine the stations’ playlist to their tastes.

Pandora on AT&T phones is integrated seamlessly with the online version of Pandora. Subscribers will receive customized streaming radio stations delivered to them on both their mobile handsets and on the Pandora Web site via a universal account. With the ability to customize radio stations on their phone as well as on their PC, users will receive a very personalized radio experience that fits their individual needs. Up to 100 stations can be saved in a user’s account, and those stations can be enjoyed anywhere within AT&T’s extensive 3G network.

Originally posted on November 8, 2007 @ 4:45 pm