MTV, along with founding partners the Case Foundation, Bill & Melinda Gates Foundation, Goldhirsh Foundation and MCJ Amelior Foundation, today launched a new movement in youth activism: Think.MTV.com. Born from MTV’s long-standing commitment to inform and engage young people on issues that affect them most, the Think Community aims to be the definitive online resource and rally point for young change makers. Launched in beta today, Think.MTV.com is a place where everyone from sunny day volunteers to die hard activists can Get Educated, Get Connected, Get Heard, Get Active and Get Rewarded.
The seminal ThinkMTV study “Just Cause” revealed that young people care deeply about activism: 80 percent say that taking action to help their community and others is important and the right thing to do; yet only 19% percent describe themselves as “very involved.” Respondents were very concerned about the challenges that face their generation â€“ from personal issues like sexual health, discrimination, and education, to global concerns such as the environment, terrorism, poverty, and immigration – but many weren’t sure where to turn or how to get involved. Think.MTV.com will help mobilize these young people with new tools of engagement (mobile phones, online forums, broadband video, digital cameras, etc.), thereby narrowing the “activation gap” and making it much easier to become informed and take action.