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MTV Networks launches mobile social network ‘Con3xion’ for MTV Tr3s community

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MTV Networks is working with Intercasting Corporation, a mobile social networking company, and its award- winning platform, ANTHEM, to develop a mobile social network around MTV Tr3s. The Latino focused mobile social network, to be called Con3xion, also marks the first time Intercasting has partnered with a major entertainment company to develop a mobile social networking initiative. MTVN and Intercasting will work together in the coming months to develop and launch mobile social networking initiatives for additional MTVN properties.

MTV Tr3s is the most-widely distributed TV network dedicated to super- serving today’s bicultural Latino youth. The ANTHEM platform will enable MTV Tr3s to launch the mobile social network and offer an incredibly functional and simple user interface for users to easily view photos, send and receive messages, post comments, search profiles and more, all while on the go. MTV Tr3s plans to extend its community functionality to the web in the near future.

In addition to enabling entertainment properties to easily create social networking initiatives for the mobile platform, ANTHEM also enables wireless carriers the option to provide a bevy of web-based community and social networking sites for subscribers. It is available to social networking site providers, major brands and entertainment companies interested in developing mobile social networking communities.

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Originally posted on November 14, 2007 @ 2:51 pm

mtvU greenlights “Cause Effect” with Windows Live Messenger

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causeeffect.pngmtvU, teaming up with Microsoft Corp. through the Windows Live Messenger‘s I’m Initiative, premiered “Cause Effect,” a new multi-platform series profiling standout student activists on college campuses nationwide. Each episode spotlights two remarkable students, examining how they’ve used digital tools to effect positive, real world change, and inspired others to take action and make a difference on pressing social issues such as poverty, child protection, disease, environmental degradation and animal rights.

The new mtvU series is an extension of the Windows Live Messenger I’m Initiative, in which Microsoft Corp. donates a portion of the program’s advertising revenue to one of several cause-related organizations every time a user has a conversation using the instant messaging software. The ten organizations currently participating in the program are the American Red Cross, Boys & Girls Clubs of America, The Humane Society of the United States, National AIDS Fund, National Multiple Sclerosis Society, ninemillion.org, Sierra Club, StopGlobalWarming.org, Susan G. Komen for the Cure and UNICEF. Microsoft joining forces with mtvU and Think.MTV.com takes the i’m Initiative well beyond the instant messaging window.

Originally posted on November 8, 2007 @ 6:29 pm

Nickelodeon and Shutterfly partner for new line of character-customized digital photo products

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shutterfly.pngNickelodeon and Shutterfly, Inc. announced a licensing agreement to create and distribute a new line of personalized Shutterfly products. The new offerings will feature three of the world’s most popular animated children’s characters: SpongeBob SquarePants, Dora the Explorer and Diego from Go, Diego, Go!. Available only at Shutterfly beginning November 2007, Nickelodeon’s iconic characters will appear on the largest selection ever offered of Shutterfly licensed products including: Photo Books, Adventure Books, Greeting Cards, and Photo Cards. This partnership significantly expands
Shutterfly’s licensed product portfolio, and enables parents to create personally customized, one-of-a-kind digital photo products and gifts that combine favorite home images with their kid’s favorite Nick characters.

Originally posted on November 8, 2007 @ 10:49 am

Wapple helps MTV Europe Music Awards go mobile

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ema.pngWapple has created and is powering the mobile internet site for the MTV Europe Music Awards 2007 (EMA) in Munich this coming November 1. With most of the awards voted for by MTV viewers, the mobile site has been designed to encourage more user interaction from more countries through mobile phones.

The EMA mobile site offers fans a wide selection of news and competitions plus free EMA downloads including images, videos and the specially developed EMA mobile game. Most importantly the mobile site also gives users the chance to vote for their favourite artists. Visitors to the MTV EMA mobile internet site are able to vote in 10 different categories, instantly using their phones. And with support for 12 different languages, the easy to navigate site is designed to attract a voting audience from all over the world.

Originally posted on October 25, 2007 @ 3:49 pm

Barack Obama next to participate in MySpace and MTV Presidential Dialogue Series

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obama1.pngMySpace and MTV announced that U.S. Senator Barack Obama (D-Illinois) will be the next participant in their Presidential Dialogue series. The Dialogue with Sen. Obama will take place October 29 at 1:30 pm ET/10:30 am PT on the campus of Coe College in Cedar Rapids, IA and will be streamed live on MySpace, MTV’s ChooseOrLose.com and MTV Mobile, and exclusively premiere on air on MTV at 7 pm ET/PT that night. MTV News Correspondents Gideon Yago and Sway Calloway, as well as WashingtonPost.com political reporter Chris Cillizza, will serve as moderators. Industry-leading pollsters John McLaughlin and Geoffrey Garin will return to oversee the real-time polling data and questions submitted via MySpaceIM and Think.MTV.com.

The inaugural MySpace/MTV Presidential Dialogue, with former Senator John Edwards, reached a wide audience on-air, online and on mobile phones. Held last September 27, the event was broadcast live on MySpace and ChooseorLose.com, and since its online premiere, has been streamed approximately 350,000 times. The on-air broadcast (7-8 pm ET) was the top program for viewers aged 18-24 across all of cable for the time period, and was seen by a total of nearly two million viewers overall. Nearly 2,300 questions were submitted for Senator Edwards by online viewers during the course of the one hour Dialogue. Adding to its historical significance, the Dialogue with John Edwards was the first-ever Presidential forum to be broadcast live on mobile phones, via MTV Mobile.

The MySpace and MTV Dialogue series is the first in history to allow a national at home audience the opportunity to respond to candidate’s answers instantaneously – with that feedback piped back into the discussion and used to shape its direction – as well as the ability to pose questions in real-time, via MySpaceIM and ChooseOrLose.com. Throughout the event, online viewers can immediately register their approval or disapproval of a candidate’s responses via a revolutionary online polling tool, powered by Flektor (www.flektor.com), as they watch the Dialogue live. Instant results are displayed on the screen and viewers can compare their opinions to those of the entire community through a “popular vote” function. Poll results are available online live during each event and archived for future viewing.

Originally posted on October 18, 2007 @ 11:05 pm