HipCricket, a mobile marketing company, has launched the first-ever comprehensive Hispanic mobile marketing network. The network is composed of a family of Hispanic media properties that can be leveraged by brand marketers to deliver highly targeted and interactive mobile marketing programs directly to the handsets of opted-in, engaged mobile users who are part of the $860 billion Hispanic consumer market.

HipCricket also announced that major Hispanic media companies Bustos Media, Lotus Communications and Davidson Media Group are among the first to join the network. These companies and others collectively represent more than 50 radio and television stations, nearly one million listeners and viewers, 24 overall markets and reach into seven of the top 15 Hispanic markets.

Brand marketers will be able to tap into and customize a media plan of Hispanic stations in the network and their audiences with a single buy. They will be able to choose the markets, stations and the demographics to develop a sophisticated media buy that pinpoints their target audience.

Originally posted on April 11, 2008 @ 7:12 pm

LiveWire Mobile, a global provider of managed personalization services for mobile operators, announced that Vodafone Portugal, a leading Portuguese telecommunications provider, has selected LiveWire Mobile as its partner to provide complete ringback tones services. The selection of services will enable Vodafone Portugal to provide its customers with advanced ringback service features powered by LiveWire Mobile’s Infuse Personalization Platform and Achieve Marketing Services program.

LiveWire Mobile is upgrading Vodafone Portugal’s existing platform to leverage LiveWire Mobile’s newest market-leading features and to pave the way for future ringback services. LiveWire Mobile’s Infuse Personalization Platform, a complete end-to-end service delivery platform, will power a complete personalization capability and an improved mobile experience for Vodafone Portugal customers.

Originally posted on April 10, 2008 @ 10:59 am

Gumiyo, the automotive retail industry’s mobile marketing company, announced a new partnership with HomeNet, Inc., a provider of vehicle inventory management and marketing solutions, to provide auto dealers with a single-click mobile web marketing solution. Built on Gumiyo’s dynamic mobile marketing platform, the new service extends HomeNet’s Inventory Online (IOL) Marketing Suite to mobile phones, literally putting a dealership’s inventory and showroom directly into the hands of qualified and interested buyers. It enables dealers to connect immediately with in-market consumers anytime and anywhere, providing them with on-demand detailed inventory listings, vehicle photos and Carfax reports.

HomeNet’s popular Inventory Online (IOL) Marketing Suite currently serves more than 12,000 automotive dealership locations throughout the United States and Canada, processing over 2.5 million vehicles each day. The strategic partnership gives IOL users access to ‘IOL goText’, the new mobile marketing solution powered by Gumiyo’s mobile Web technology. IOL goText allows dealers to instantly distribute their vehicle inventory to the mobile Web with one click.

IOL goText automatically formats, optimizes and syncs a dealer’s on-lot inventory for the Mobile Web. Once optimized, the new solution provides tools to connect car buyers with the dealership using simple SMS text messages.

Similar to text message voting popularized by American Idol, consumers can access the dealer’s inventory via their mobile phone by keying a short Go Code™ (a simple keyword unique for each dealership) into the body of a text message and then sending it to 48696. The codes are marketed through the dealer’s TV, print, radio and billboard campaigns, making traditional automotive advertising “clickable”, trackable and measurable.

The reply message that comes back to the user includes information on the dealership and a mobile Web link to a media rich version of the dealer’s showroom. Every vehicle listing viewed by the user on the mobile Web has a way for the buyer to send a text message to the dealership, initiate an email or live phone call, or notify the dealer that they would like to be contacted by phone or email.

Originally posted on April 8, 2008 @ 1:57 pm

Utterz, the innovative service that lets anyone connect with their social network instantly, with voice, video, pictures, and text from a mobile device or online, today announced the release of its mobile site m.utterz.com. With the new mobile site, members can easily browse and reply to utterz as well as post to their other sites like Flickr, WordPress, YouTube, MySpace, Facebook, and many more.

For Utterz members, m.utterz.com offers a robust and symmetrical complement to the full utterz.com site. For example, they can edit, tag and title any of their existing posts, push individual utterz out to Utterz Connections like Flickr, Twitter, WordPress, Blogger and YouTube. They can also reply to other people’s utterz.

In addition to several customizable players and widgets, including a popular mobile application on Facebook, Utterz makes it very simple to cross-post in multi-media to Blogger, Drupal, Flickr, LiveJournal, MSN Live Spaces, MovableType, Tumblr, Twitter, Twixtr, TypePad, WordPress, Yahoo! Groups, and YouTube, with more to come in the near future.

Originally posted on April 8, 2008 @ 11:11 am