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New Media News Every Morning

MySpace Mobile launches streaming video worldwide

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MySpace and RipCode announced that that MySpace Mobile users will now be able to enjoy MySpace video content from their video enabled mobile devices. Users will now be able to view videos they’ve uploaded or have marked as a favorite.

The MySpace Mobile sitereceives approximately three billion worldwide page views per month from more than 10 million monthly unique users.

In order to meet ever-increasing video demand, MySpace utilizes RipCode’s On-Demand Video Transcoding technology to optimize mobile video delivery and give users an improved mobile video experience. Real time transcoding enables MySpace to easily support several different handsets even though they require different combinations of codecs, bit rates, and resolutions. For MySpace Mobile users, 100 percent of their uploaded videos and most premium content, including branded channel such as TMZ, National Hockey League, National Geographic, The Onion, College Humor, etc., are now available on mobile devices. Because MySpace is transcoding video on-demand, there is no longer need to store the entire MySpace video library in multiple mobile formats, thus saving significant hardware, energy and storage resources.

Accessing and viewing video from mobile devices is a data intensive service. MySpace mobile users are advised to consult their mobile data plan to avoid excessive fees. MySpace mobile video quality, as with all mobile services, is dependent on individual device capabilities as well as network speed and connection.

Originally posted on December 3, 2008 @ 8:50 am

Flash launches on iPhone via Greystripe

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Greystripe is now offering advertisers the ability to target the iPhone audience through rich media ads including Flash IAB medium rectangles and game-in-game (or “tailgate”) ads. The largest ad-supported applications and games network has made marketing to the iPhone mobile audience turnkey for agencies, digital media buyers and brands by supporting online ad servers like Google’s DoubleClick and Microsoft’s Atlas.

In an effort to make it easier for the online media buyer to purchase mobile, Greystripe has brought creative power to the iPhone with Flash creation tools. Each of Greystripe’s new ad formats are focused on consumer engagement:

· GS.Impact – offers all of the creative power of Flash on an iPhone, allowing brands to extend any online advertising campaign directly into mobile

· GS.Tailgate – offers the ability to create miniature advertiser-branded games in Flash and place them before, during or after existing iPhone games

Originally posted on December 3, 2008 @ 8:00 am

Rocketron introduces mobile social network Forward to a Friend

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Asyncast Corporation, creators of Rocketron, has released Forward to a Friend, a new way to social network via the mobile phone. Forward to a Friend allows listeners to take any news story they hear on Rocketron and have it forwarded to their friend’s mobile phone. Listeners can choose from many categories such as business, international, technology, entertainment or sports, and network with their friends by forwarding the story with personal comments.

Rocketron is a hands-free, service that enables people to listen to personalized news via their phone anytime, anywhere. Using the latest in voice recognition technology, Rocketron listeners can hear the latest news and information on the go. The Forward to a Friend feature employs this hands-free technology to create a mobile social network whereby users can connect with their friends through sharing the news via mobile phone.

To use this feature:

Listeners identify an article of interest and simply say “forward” into their mobile phones.

Rocketron reads the listener a list of friends that they can send articles to. Once selected, Rocketron will optionally record the listener’s voice.

The next time their friends listen to Rocketron, the forwarded article along with the comment from the sender will be waiting for them. And, they don’t even have to be a member.

As with all things Rocketron, the recipient can say “next article” at any time to move on.

Originally posted on December 2, 2008 @ 10:58 pm

Airborne Mobile, Food Network cooking up a tasty new mobile application

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Airborne Mobile announced that Food Network Everyday Chef, the latest Food Network subscription mobile application, is now available in the U.S. market.

Food Network Everyday Chef allows consumers to tap into recipes and meal ideas from the famed Food Network, which is distributed to more than 98 million U.S. households and averages more than nine million unique users monthly.

The new Food Network Everyday Chef mobile application is like having your own personal chef, whenever you want and wherever you are. In just a few easy clicks, you can browse a collection of more than a thousand trusted Food Network recipes, personalized to your eating habits. Select the recipes you want and plan out your meals for the week using the Weekly Planner. The handy Grocery List feature totals up everything you need to buy.

The Food Network Everyday Chef was selected as a finalist in the “Best Handset Application” category for the global 2008 Mobile Content Awards.

Originally posted on November 28, 2008 @ 9:14 am

i.TV integrates Netflix DVD rental service

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i.TV has integrated Netflix into its TV and movie guide for the iPhone and iPod Touch. Netflix on i.TV allows people to discover media from a catalog of over 100,000 DVD titles–complete with detailed show information, ratings, cast credits and recommendations.

Through i.TV, users can sign up for a Netflix account or link an existing Netflix account using an iPhone or iPod touch. After account setup, i.TV users can have DVDs delivered to their homes, and order content available for instant viewing on a PC or television from Netflix. Users can also add shows to their Netflix queue through i.TV, including new releases and titles that are scheduled for future release. Changes made to a Netflix user’s queue through i.TV are also automatically reflected on the user’s account at Netflix.com.

Originally posted on November 25, 2008 @ 12:59 pm