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New Media News Every Morning

AdMarvel launches ad mediation for Apple iPhone

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Mobile advertising mediation services AdMarvel announced the availability of its iPhone Advertising Toolkit that enables application developers to easily integrate advertising from virtually any ad network into their applications. Advertising metrics and analytics are provided via a web console giving a near real-time view of the application’s advertising performance. To answer the diverse needs of iPhone developers with an expanding international user base; AdMarvel can also act as a fully functional ad-server, supporting the provisioning and management of direct-sourced or in-house advertising.

AdMarvel works on behalf of mobile publishers to source and manage advertising from a variety of global and regional ad Networks including AdMob, Admoda, BuzzCity, Google, JumpTap, Millennial Media, mKhoj, Mojiva, Movoxx, Nokia, Quattro Wireless, Ringleader Digital, RingRing Media, Smaato, Third Screen Media, and Zestadz.

Originally posted on April 6, 2009 @ 7:43 am

Amazon launches BlackBerry application

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Amazon.com, Inc. announced its latest mobile offering for customers– “Amazon App for BlackBerry,” which is now available as a free download. Designed specifically for the BlackBerry, the app offers customers who use a BlackBerry device with a track ball a quick and simple way to find, discover, and buy products from Amazon.com and thousands of other retailers.

BlackBerry users can also now access the Amazon Remembers feature for a fun and easy way to build a list of photographs showing products they want to remember for later, make price comparisons across multiple merchants, and purchase.

Amazon Remembers helps customers keep track of items they see in their daily lives and even tries to match photos of products to the same or similar products available on Amazon.com. Customers simply snap photos with their BlackBerry and the photos are automatically uploaded to Amazon.com, which then tries to find products similar to the ones in the photos. As soon as the customer receives the results, they can then purchase the item immediately or “remember it” for later in their Amazon account.

Originally posted on April 10, 2009 @ 12:30 pm

Yahoo Mobile for web launches

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Yahoo! announced the availability of Yahoo! Mobile, an open and highly-personalized mobile starting point to the Internet, on both the mobile web and as an Apple iPhone app, allowing consumers to discover, stay connected and stay informed through their mobile devices. Additionally, the company will preview the soon-to-be-launched Yahoo! Messenger app for the iPhone.

Yahoo! Mobile for the Web is now available across more than 300 devices with HTML-enabled mobile browsers, while the Yahoo! Mobile iPhone app is now available in the Apple iPhone App Store. Both are currently available in eight countries across Europe, Asia and the Americas, including the U.S., Canada, the U.K., Germany, France, India, Indonesia and the Philippines, with additional localized versions expected to launch over the next several months.

Originally posted on April 6, 2009 @ 8:46 am

go2 launches mobile entertainmentguides for 473 US colleges

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Mobile media company go2 Media announced the launch of go2 Colleges, a mobile local entertainment guide for 473 colleges across the US. The guides are available on AT&T MediaNET’s NCAA Basketball site as “News and Events from Your School,” where students can access local events, movie showtimes, college sports scores and recommendations from the go2 Content Network. The guides will soon be available to Virgin Mobile/Helio and Sprint/Nextel subscribers.

go2 Colleges provides students with an unmatched array of useful entertainment info in one portal designed around their campus location. Students can check constantly updated local event info about movies, concerts and school sporting events or access a directory of restaurants and bars close to campus. go2 employs the national go2 writer network to add recommendations for local events, TV picks, video games and new music to the go2 Colleges portal.

Originally posted on March 28, 2009 @ 10:30 am

Photobucket launches mobile photo application with Danger

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Photobucket announced the availability of a mobile Photobucket application exclusively for the T-Mobile Sidekick. Built in conjunction with Danger, Inc., the software services provider for the mobile device, this application enables users to access and interact with Photobucket media directly from anywhere.

Users upload photos and videos from their handset directly to their Photobucket album. There are a number of options, including adding and editing titles, descriptions and tags, as well as rotating and resizing images. Additionally, users can:

• Create a Photobucket account
• Log into Photobucket to access their albums
• Browse and search images and videos on Photobucket
• Browse other users’ albums
• Share images

Originally posted on March 21, 2009 @ 2:03 pm