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New Media News Every Morning

Mobile dating revenues to reach $1 billion by 2012– Juniper Research

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juniperresearch.jpgRevenues from mobile dating and chatroom services are expected to pass $1 billion by 2010, according to a new report from Juniper Research.

Globally, the number of users of such services is expected to rise from over 40 million in 2007 to 260 million in 2012, driven by strong demand in both developed and emerging markets, including more than 60 million users in the Indian sub-continent.

According to report author Dr Windsor Holden, “Major brands such as Match.com and Webdate have recognized that customers are willing to pay a mobility premium for 24/7 access to these services and are increasing deploying mobile applications to complement and enhance their existing offerings.”

The report cautions, however, that usage was being retarded in many territories by excessive and confusing data pricing, stating that the high costs of data – particularly for prepaid customers – were continuing to act as a disincentive for regular usage and more widespread adoption. Full report can be downloaded via JuniperResearch.com.

Originally posted on September 17, 2007 @ 7:32 am

ESPN’s Cricinfo.com taps AdMob as mobile ads provider

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admob1.jpgCricinfo.com, the world’s largest cricket content source, has selected mobile advertising network AdMob to monetize its mobile Internet traffic. AdMob will deliver ads globally for Cricinfo, while allowing advertisers to reach users in local markets using sophisticated targeting. This marks one of the first global and local mobile advertising partnerships.

AdMob will serve ads on Cricinfo pages, connecting its advertiser base of hundreds of brands to the Cricinfo demographic. In August, AdMob served over 350 million ads in India alone across its network of over 2,000 mobile Web publishers. AdMob serves both global and market-specific advertisers, offering industry-leading ad targeting.

Cricinfo launched ads with AdMob just in time for the inaugural Twenty20 World Cup in South Africa, which is expected to draw millions of fans searching for information via their mobile devices from around the world. Mobile Web users visit Cricinfo for up-to-date match scores, schedules, results and more.

Originally posted on September 12, 2007 @ 8:40 am

Motorola launches online applications catalog for mobile users

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Motorola Solutions CatalogMotorola launches its first-ever comprehensive solutions catalog, intened to connect developers with consumers to provide them software applications that they can use with their Motorola devices.

With this online catalog, users can download the latest games, customization tools, and other applications to take their Motorola experience to the next level.

“Applications are key to differentiating and enhancing the overall product experience,” said Christy Wyatt, Motorola’s VP of software platforms and ecosystem. “By using our new Motorola Solutions Catalog, developers can easily and quickly bring their innovative applications directly to end users so they can do even more with their Motorola products.”

Not only users are given fast and easy access to the latest applications, the Motorola Solutions Catalog also provides developers a platform that allows them to easily add product descriptions, screen shots, search functionality, and purchase options.

“By featuring our applications on the new Motorola Solutions Catalog, we’re effectively creating additional visibility for our solutions,” said Gonzague de Vallois, VP of publishing of Gameloft, one of Motorola’s providers of game applications. “Leveraging this new channel to market will enable us to build a broader base of users and drive further awareness around hot new Gameloft mobile games like Guitar Legend.”

Originally posted on September 13, 2007 @ 5:26 am

Universal Music Group and BUZ Interactive partner to bring music to mobile voicemail

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umusic.jpgUniversal Music Group and BUZ Interactive today announced that they have entered into an agreement to provide BUZ users with access to UMG’s music catalog of chart-topping artists through BUZ’s breakthrough GETaBUZ voicemail messaging service. Thousands of new UMG songs are now available on GETaBUZ, the growing service that allows anyone to create a “BUZ”, a voicemail greeting that combines their voice message with their favorite music.

“We are delighted to partner with BUZ whose service is strengthening the connection between artists and fans,” stated Rio Caraeff, Executive Vice President of Universal Music Group’s eLabs, the company’s new media and technologies division. “The launch of this new mobile music product is just one example of how Universal Music is continuing to cultivate online entertainment by offering our consumers even more ways to enjoy the musical experience.”

Originally posted on September 11, 2007 @ 4:36 pm

Greystripe inks deal with Hands-On Mobile to deliver top rated ad-supported mobile games

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greystripe.jpgGreystripe, distributor of ad-supported mobile games and applications and the creator of the first mobile in-game advertising network, announced today their partnership with Hands-On Mobile, to deliver seven major titles, free to consumers for the first time.

Hands-On has chosen Greystripe to be the exclusive ad-supported distributor for the seven mobile titles which will be delivered through all of Greystripe’s distribution channels, including GameJump.com, the world’s largest free, ad-supported mobile game portal. Hands-On will also monetize their content via Greystripe’s AdWRAP mobile advertising network.

Included in the seven titles are the mobile versions of Call of Duty 2 and True Crime: Streets of LA, both popular titles originally published for PC and console systems by Activision. Another classic coming to GameJump.com is the mobile version of Top Gun: Air Combat, a famous title based on the hit blockbuster movie. Players can choose to play as Iceman (Val Kilmer in the Top Gun motion picture) or Maverick (played by Tom Cruise).

Originally posted on September 10, 2007 @ 11:51 am