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YouTube acocunts for 1 out of every 3 U.S. online videos viewed in January

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comScore released January 2008 data from the comScore Video Metrix service, revealing that YouTube.com accounted for one-third of the 9.8 billion videos viewed online in the U.S. during the month. The total number of videos viewed in January was down slightly from the more than 10.1 billion viewed during a record-breaking December 2007.

Google Sites once again ranked as the top U.S. video property in January with nearly 3.4 billion videos viewed (34.3 percent share of videos), gaining 1.7 share points versus the previous month. YouTube.com accounted for more than 96 percent of all videos viewed at the property. Fox Interactive Media ranked second with 584 million (6 percent), followed by Yahoo! Sites with 315 million (3.2 percent) and Microsoft Sites with 199 million (2 percent).

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Originally posted on March 14, 2008 @ 10:45 am

iPhone threat to Nokia in browser wars– StatCounter

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Phone is the number two Internet mobile browser in the UK and number one in the US, according to StatCounter, which provides organisations and individuals with a free website visitor statistics tool.

On the mobile browsing front, iPhone took 0.06% of the total Internet browser market in the UK in March, behind Nokia which had 0.15%, according to StatCounter which tracks in excess of nine billion pageloads per month over its network of two million websites.

iPhone already has three times the Internet browser market share of BlackBerry (0.02%) in the UK. SonyEricsson has 0.01% of the UK market according to StatCounter research. iPhone and iTouch combined took 0.9% of the UK market in March to date.

In the US iPhone’s market share of Internet browsing at 0.18% is significantly ahead of Nokia which came in at 0.01%.

The StatCounter analysis was based on a sample of 371 million page views globally from December 07 to March 08, including 71 million page views in the US and 14 million in the UK.

Originally posted on March 16, 2008 @ 10:30 pm

More than half of auto dealers to Include Internet video in marketing within next 12 months– The Kelsey Group

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Fifty-nine percent of auto dealers say they plan to use Internet video on their own web sites during the next 12 months, up from the current 33 percent, according to a new study by The Kelsey Group. During this same 12-month period, the percentage of auto dealers using customer ratings and reviews will rise from 29 to 43, and the percentage using social networking sites will rise from 15 to 33.

In general, auto dealers are shifting more of their media mix online, with 62 percent planning to increase online media spending in the next 12 months, compared with only 17 percent for traditional media. Moreover, 46 percent of dealers will decrease spending on traditional media, compared with only 8 percent for online media.

Originally posted on March 11, 2008 @ 10:26 am

IDC predicts ringback tones will be largest source for mobile entertainment revenue by 2010

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IDC forecasts the number of worldwide wireless subscribers and customers to grow by a little more than a billion over the next four years, generating $800 billion in global wireless service revenue by 2011. IDC expects mobile entertainment will account for 5.1% of this total revenue and 23% of all mobile data revenue. The vast majority of this mobile entertainment revenue will be derived from ringtones, ringback tones, and mobile television and video services.

Although there are significant regional differences, worldwide revenue and subscriber and customer totals are poised to increase at least 25% annually between 2006 and 2011. According to IDC, ringback tones will overtake ringtones in 2010 and become the single largest revenue source for mobile entertainment due to a variety of inherent advantages.

The IDC study, Worldwide Mobile Entertainment 2007-20011 Forecast (Doc #210103), analyzes the opportunity for mobile entertainment services, applications, and content types on a global basis. Mobile entertainment in the context of this study is defined as ringtones, games, commercial TV and video services, full-track music downloads, ringback tones, and graphics/themes. This study provides a regional breakdown of associated revenue and average revenue per user (ARPU), customers/subscribers, and, in some cases, volume/units for comparative purposes; describes critical associated trends; and forecasts each of these content/service types through 2011. The four major regions covered are Asia/Pacific, North America, Western Europe, and the rest of the world (ROW).

Originally posted on March 4, 2008 @ 10:50 pm

World video games market to exceed $US61.9 billion by 2012

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World Video Games market is forecast to maintain a CAGR in excess of 7.5% over the 2001-2012 analysis period and exceed US$61.9 billion by 2012, according to Global Industry Analysts. Console Video Games dominate the global market for Video Games, with a share estimated at 54% in 2007. In terms of growth, however, Online Video Games are forecast to surpass all other segments, with a projected CAGR of 24.60% over 2001-2012.

The market for video games follows a cyclical trend wherein, high sales are recorded when new consoles are launched followed by a period of slump, when software sales sustain the market. Video game consoles are high priced products, the sales of which virtually push up the market. Additionally, new console launches are followed by introduction of new game titles the sales of which, add to the overall growth in video games market.

Console manufacturers slash hardware prices to boost volume sales especially during lean off-peak season. This is likely to effect console hardware sales in terms of value. However, manufacturers expect to recover losses on hardware from greater console software sales.

Pent-up demand for new software and consoles integrated with next-generation features is driving the growth of gaming market across the globe. Functionality upstaged the development centers, mirroring the progressive trend towards powerful and entertaining games. Sales of video games, worldwide, are outshining ticket sales at the box office. This phenomenal growth of video games is attributed to rising popularity of massively multiplayer online games (MMOGs) and the recent launches of next-generation video game consoles with enhanced features, power, and blazing performance aspects. These gaming consoles were developed and released by three leading console companies, Microsoft, Sony, and Nintendo. Additionally, extensive multiplayer online games have revolutionized the global video gaming market.

http://www.strategyr.com/Video_Games_Market_Report.asp

Originally posted on February 27, 2008 @ 6:41 am