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U.S. watches 11 billion online videos in April 2008

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comScore has released the April 2008 data from the comScore Video Metrix service, revealing that U.S. Internet users viewed 11 billion online videos during the month, with YouTube.com accounting for more than 4 billion of that total. Not surprising at all.

In April, Google Sites once again ranked as the top U.S. video property with more than 4.1 billion videos viewed (38 percent share of all videos), as YouTube.com accounted for 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 558 million videos (5.1 percent), followed by Yahoo! Sites with 352 million (3.2 percent) and Microsoft Sites with 268 million (2.4 percent).

Nearly 135 million U.S. Internet users watched an average of 82 videos per viewer in April. Google Sites also attracted the most viewers (83.7 million), where they watched an average of 50 videos per person. Fox Interactive attracted the second most viewers (52 million), followed by Yahoo! Sites (37.3 million) and Microsoft Sites (29.9 million).

Originally posted on June 17, 2008 @ 11:22 am

Half of Internet users pay a monthly bill online

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Half of Internet users in the U.S. and Canada now pay at least one monthly bill online, according to an E SOURCE study. The 51% is a substantial increase over the results of the company’s 2004 research. At that time, only 33% of Internet users were making online payments.

In 2005, the Pew Internet & American Life Project reported a relatively small increase at 38% of Internet users paying a monthly bill online.

E SOURCE surveyed over 1,000 residential electric and gas utility customers across the U.S. and Canada for this latest research. Had they looked at other household bills, then it could be higher than 51%

Originally posted on June 5, 2008 @ 11:13 am

Mobile phone users okay with email ads if service is free

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A survey by Vanson Bourne for Critical Path revealed that 79% of mobile phone users in UK, Germany, Italy, Spain, and US would accept advertisements attached to email messages if the mobile email service was free. 62% of those surveyed said they are interested in using mobile email services, even though they do not currently take advantage of these services.

The research, which shows consumers’ interest in next generation services and a tolerance of advertising models, should make interesting reading to mobile phone operators looking to drive adoption. 58% of consumers said they would try a new data service if it was free. In contrast, only 5% said they would be encouraged to try a service if a friend recommended it, suggesting that referral programmes may not be the best route for driving adoption. The survey also pointed out that 98% of consumers cited cost as a reason for not trying or using new mobile data services in the past.

Originally posted on June 2, 2008 @ 8:30 am

Brazil tops Latin America web rankings with 19.3 million

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Brazil topped the number of Internet audience in Latin America for April 2008 with 19.3 million, according to comScore. The region is home to 62 million Internet users.

Brazilians also exhibited heavy engagement, with the average Internet user spending 30.2 hours online during the month, substantially higher than the Latin American (28.6 hours) and worldwide (25.7 hours) averages. Argentina (32.4 hours) and Venezuela (31.5 hours) also exhibited heavy engagement. Despite their heavy engagement while online, Latin Americans are less frequent Internet users, with most countries falling below the worldwide average for usage days per month.

Meanwhile, comScore also reported that Google sites ranked as the top property in Latin America with more than 55 million visitors in April, (approximately 90 percent of the total Latin American audience), an increase of 22 percent versus the same month last year.

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Originally posted on June 2, 2008 @ 3:43 pm

Mobile users say “Let Your Fingers Do the Talking In-flight”

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Nearly three out of four consumers agree that mobile phone usage on airplanes should be restricted to silent features only according to a new survey commissioned by Yahoo! Inc. and conducted by Harris Interactive.

The survey demonstrates that U.S. consumers today view their mobile phone as more than just a phone, it’s a computer in their pocket with a wide variety of features. Consumers surveyed support the ability to access mobile phone features like e-mail, text and IM while in-flight, but made clear their preference for no talking.

Across the U.S.A., but especially in the West, most consumers agree that mobile phone usage on planes should be restricted to non-talking features only:

West: 83 percent
Northeast: 72 percent
Midwest: 73 percent
South: 69 percent

More than half of consumers (60 percent) would want to use silent features while flying on an airplane such as:

Text message: 38 percent
Access e-mail: 28 percent
Play games: 29 percent

Originally posted on May 21, 2008 @ 11:18 am