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Internet passes radio, closes in on TV as most essential medium in American life

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edisonresearch.jpgConsumers’ media perceptions and habits are changing as the Internet becomes an increasingly important medium for information and entertainment, according to a new Internet and Multimedia 2007 report by Edison Media Research. Consumers age 12 and older were asked to choose the “most essential” medium in their life; 33% chose the Internet, just behind television (36%), but above radio (17%) and newspapers (10%); in 2002, the Internet trailed TV on this perception by a significant margin (20% vs. 39%), and also trailed radio’s 26%.

“It is not a stretch to say that the Internet has become just as important as television as a primary source of information and entertainment in the lives of Americans,” said Larry Rosin, President, Edison Media Research. “It is entirely possible that the Internet will lead in all positive categories five years from now.”

Originally posted on June 26, 2007 @ 12:37 pm

Dailymotion.com takes stronghold for video-sharing sites in the U.S.

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comScore today released a study from its comScore Video Metrix service of U.S. video streaming activity at a selection of up-and-coming video-sharing sites. The study examined six video-sharing sites that did not make comScore’s ranking of the top 10 U.S. video properties for the month and reveals that French site Dailymotion.com had a particularly strong position in the U.S. video-sharing market in April 2007.

Dailymotion.com has taken hold in the U.S., drawing more than 4.7 million video streamers in April. The average video streamer at Dailymotion.com viewed more than 10 videos and nearly one hour of video content in the month. Metacafe.com also generated substantial activity, as 3.7 million streamers viewed 33 million video streams, while Break.com saw 3.1 million streamers view 32 million video streams. Veoh.com, which attracted the smallest video-viewing audience of the group, had the highest level of user engagement with more than 104 minutes per streamer, benefiting from the many full-length videos hosted on the site.”

comScore also examined the demographic composition of video streamers at these sites, revealing some interesting differences in the age of the
audience each site attracts. The coveted 18-34 age segment represented 41 percent of Break.com’s audience, followed by Dailymotion.com (37 percent) and Veoh.com (37 percent). Heavy Networks drew the largest share of its video streamers from those younger than 18 years of age (18 percent), while Revver.com and Metacafe.com drew the largest share among people age 35-44 (24 percent).

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Originally posted on June 25, 2007 @ 2:06 pm

Google continues to dominate Web searches

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Nielsen/NetRatings earlier this week unveiled May 2007 data for top U.S search providers. To no one’s surprise Google maintained a comfortable lead over its competitors. It accounted for over 4 billion search queries, far outpacing Yahoo, who came in at just over 1.5 billion. Google held 56.3% of the search market share for May, slightly up from its 55.2% share last month.

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Originally posted on June 22, 2007 @ 1:15 pm

comScore releases May U.S. search engine rankings

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comScore released its monthly qSearch analysis of activity across competitive search engines. In May 2007, Google Sites captured 50.7 percent of the U.S. search market, gaining one full share point from the previous month. Yahoo! Sites maintained its second place ranking with 26.4 percent of U.S. searches, followed by Microsoft Sites (10.3 percent), Ask Network (5.0 percent) and Time Warner Network (4.6 percent).

Google Sites led the pack with 3.9 billion search queries performed, followed by Yahoo Sites (2.0 billion), Microsoft Sites (782 million), Ask Network (384 million), and Time Warner Network (348 million).

Americans conducted 7.6 billion searches online in May, up 4 versus April and up 11 percent versus May 2006.

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Originally posted on June 23, 2007 @ 9:52 am

Broadband users to reach half a billion by 2012

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Are you on broadband yet? If not, you may well be by 2012. That’s the year a new report out by research firm Research and Markets suggests there will be close to 500 million broadband subscribers worldwide.

The report indicates that globally, in addition to such a huge growth in broadband users, DSL currently holds a 65 percent market share over cable among high speed subscribers. The USA is one of only two reported countries in which cable subscribers have a larger base than DSL but this is expected to change next year as continued massive deployment of fiber networks by telcos improves the speed and bandwidth of their high speed networks.

Outside of the USA the Latin American region looks to be one of the world’s fastest broadband uptake regions with an annual growth rate of around 54% in 2006. However broadband penetration at the end of 2006 was only 2.5% – less than the global average of 5.4%. Globally at the moment around 50% of Internet traffic is consumed by less than 5% of Internet users.

Originally posted on June 20, 2007 @ 1:54 pm