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Internet leads as primary source for household healthcare information

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burstmedia1.jpgOnline health information is in demand. In fact, four out of five (78.1%) Americans turn to the Internet to gather health information, according to a recent Burst Media study. This massive use of the Internet to collect health information demonstrates the reach and impact the Internet now has into daily life. The Internet is relied upon more than healthcare professionals for family health information, and cited by 45.2% of respondents as the primary place to gather information to help keep their household healthy.

Women in particular are flocking to the Internet for health information. This is particularly true for women between the ages of 25-34 years; of whom nine out of ten (90.1%) seek health information online. Within this important group, nearly two-thirds (64.1%) point to the Internet as the primary resource they turn to for information to keep their household healthy. Other household health resources identified by respondents included: healthcare professionals (23.0%), friends and family (12.9%), television (6.1%), newspapers/magazines (6.1%), and brochures/pamphlets (5.1%).

The frequency of Internet use for health information is also impacted by age. Respondents 18-34 years are the most frequent consumers of online health information, with 40.8% of this group searching online for health information at least once a week – compared to 29.0% of respondents 35 years and older. Interestingly, females 25-34 and males 18-24 are the most frequent consumers of online health information – with 45.5% and 44.3% respectively doing so at least once a week.

Originally posted on August 29, 2007 @ 12:59 pm

Survey shows decline of TV as primary media device

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ibm.jpgA new IBM online survey of consumer digital media and entertainment habits shows audiences are more in control than ever and increasingly savvy about filtering marketing messages.

The global findings overwhelmingly suggest personal Internet time rivals TV time. Among consumer respondents, 19 percent stated spending six hours or more per day on personal Internet usage, versus nine percent of respondents who reported the same levels of TV viewing. 66 percent reported viewing between one to four hours of TV per day, versus 60 percent who reported the same levels of personal Internet usage.

Consumers are seeking consolidated, trustworthy content, recognition and community when it comes to mobile and Internet entertainment. Armed with PC, mobile and interactive content and tools, consumers are vying for control of attention, content and creativity. Despite natural lags among marketers, advertising revenues will follow consumers’ habits. [Read more…]

Originally posted on August 23, 2007 @ 10:12 am

Mom surfs the web surprisingly often

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performics.jpgDoubleClick Performics, the performance marketing division of DoubleClick Inc., unveiled data resulting from a search usage study targeting the “moms” segment and completed in cooperation with Microsoft and ROI Research, “Searcher Moms – A Search Behavior and Usage Study.” The data illustrate heavy search engine usage in support of online purchases, offline purchases, coordinating travel and many other planning activities among moms.

“Although we suspected much of what the study uncovered, we gained a much better understanding of just how much moms rely on search engines to accomplish a wide range of tasks, literally on a daily basis,” said Stuart Larkins, vice president of search for DoubleClick Performics.

“Of the nearly 1,000 moms surveyed, 89 percent use the Internet at least twice/day, and 90 percent have been using it for more than seven years. A whopping 86 percent of respondents said search engines are the most efficient way to find information.”

Other interesting findings of the study include: 70 percent use search engines to gather information before making any online purchase; 57 percent use search engines to gather information before making any offline purchase; and 64 percent use search engines to find out where to purchase products offline. DoubleClick Performics has prepared an overview of the study’s key findings. Those interested in a copy or people wishing to ask questions regarding the research can contact DoubleClick Performics.

Originally posted on August 21, 2007 @ 11:20 pm

comScore enhances search measurement

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comscore1.jpgcomScore, a leader in measuring the digital world, has launched comScore qSearch 2.0, the second generation of search measurement.

Given that search is a becoming a more ubiquitous activity across the Web, comScore is expanding the market view of the search universe to encompass other searches that occur on the Internet.

Aside from monitoring the major search engines like Google, Yahoo!, and Microsoft sites, comScore will also provide vertical search locations such as Expedia in travel, Amazon and eBay for retail. It will also analyze the top 50 properties worldwide where search activity is observed, which includes sites such as MySpace, Baidu, and Naver.

“With the continued evolution of the search market, it has become clear there is a need to expand the way we think about search. qSearch 2.0 gives the most comprehensive and accurate view of the entire search market by including all forms of search that are being monetized currently or could be monetized in the future,” said James Lamberti, comScore senior vice president of search solutions.

Originally posted on August 21, 2007 @ 11:44 pm

Burger King site leads top 50 Web rankings for July

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In the latest monthly analysis by comScore, a global leader in measuring the digital world, reveals that summer movie season impacted the rankings as The Simpsons Movie drove traffic to the Burger King site, resulting to increase of 4.2 million customers or increase of 774%.

The release of several anticipated films including Transformers and Harry Potter and the Order of the Phoenix, traffic to movie ticket sites also propelled the tickets category up 12 percent to 44.9 million visitors for the month.

The month also saw traffic increase to car rental and ground/cruise sites as travel season continued its strong presence in the monthly rankings, while job search sites experienced gains as Americans sought summer jobs and new careers.

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Originally posted on August 18, 2007 @ 11:49 am