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Brits lack trust in digital age

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Four in five UK internet users admit to feeling unsafe sharing their mobile phone number via the contact areas of social networking sites such as; Facebook, Bebo and MySpace. Nearly 80% of all respondents in a recent Mobyko.com survey stated they would not publicise their own number in this manner. The findings reveal the reason behind this growing trend of cautiousness is the innate lack of
trust relating specifically to the people within an individual’s online social network.

The Mobyko.com study investigated trust in relation to the valuable content on people’s mobile phones. It found that 10% of Brits openly confess to frequently checking their partner’s mobile phones without them knowing or having permission to do so. The most checked items are: text messages (90%), call history (75%) voicemails (40%), photos and videos (35%). The findings also revealed that Brits are becoming mobile snoopers, with nearly one in ten of us regularly sneaking a peek at a stranger’s mobile phone when travelling on tubes, buses and trains.

Originally posted on February 4, 2008 @ 6:13 am

Nielsen to measure real-time consumer feedback during Super Bowl via HeyNielsen

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heynielsen.pngThe Nielsen Company will measure U.S. consumer preferences of the 2008 Super Bowl ads from its first social network platform HeyNielsen.com, a site geared to highly engaged entertainment enthusiasts. Hundreds of consumers from the volunteer panel will rate the 2008 Super Bowl ads in real-time using a proprietary HeyNielsen.com ratings and review scale. In addition, Nielsen will measure the degree to which other site members validate or agree with the posted reviews.

After each commercial break throughout the Super Bowl, Hey! Nielsen members will be asked immediately to rate each commercial on a scale from 1 to 4. Panelists can also add their own commentary after each commercial break and at the conclusion of the game. Results will show which commercials were the most and least favorable, and whether the panelists are likely to use this advertiser’s services in the future. Results from the live online focus group will be shared with Nielsen clients following the Super Bowl.

Originally posted on January 28, 2008 @ 8:25 pm

Burst Media Survey looks at impact of the Hollywood writers’ strike on consumer media consumption

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Burst Media announced results of a survey about the ongoing writers’ strike and the near-term media implications. The survey, completed in the third week of January 2008, asked 1,600 web users over the age of 18 years how their television viewing habits might change given a TV schedule impacted by the writers’ strike.

The majority of respondents are aware of the writers’ strike (79.1%); only 12.0% report not having heard about the situation. If the strike continues and reruns become a fixture of TV schedules, many say they will watch less television (44.0%) or even go to the extreme and turn the television off (15.4%). Only one-quarter of respondents say they will watch the same amount or more television (28.4%). A potential schedule full of reruns has a greater impact on a number of demographic segments – including women 25-44 years, of whom nearly two-thirds (65.0%) say they will watch less television or worse turn the TV off (16.5%).

In the absence of new programming the Internet is an entertainment alternative many will consider. In fact, two-fifths of respondents (39.6%) expect to use the Internet more for entertainment purposes if their favorite TV shows are shown only in reruns.

Online video is also a tempting source of entertainment with one-quarter (25.6%) of respondents saying they will probably watch more online video as the strike continues to impact programming.

Originally posted on January 23, 2008 @ 6:18 pm

Compete reveals the top moving sites of 2007

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Web analytics company Compete has released the biggest winners and losers among the top 1,000 sites last year, in terms of monthly visits. Because it is rather tedious to read all the 1,000 sites, the table below shows the top 20 moving sites of 2007.

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Moreover, Compete pinpoints several trends observed during the analysis. As expected, social networking sites have not reached its saturation point. Simply translated, there is still room for other startups to succeed in this market. The key is finding a profitable niche to focus on. In a way it mirrors the study conducted by Experian about the Impact of Social Networking in the UK.

Free remains and will remain the name of the game as evidenced by the success of fastest growing online dating startups datehookup.com and Iamfreetonight.com in the already crowded market. Waiving membership fees, they exist through advertising revenues.

Originally posted on January 18, 2008 @ 8:51 am

Megan Fox has most viral image on the web

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viewmedia.jpgAccording to results released from Attributor Corporation, the image of Megan Fox from Maxim magazine’s “2007 Hot 100” list is the most popular across the web. Despite her official ranking of 18 on Maxim’s Hot 100, web users unofficially placed her at number one.

The image of Fox published in Maxim’s list was the most copied web-wide, compared against all of the images of women published in both the Maxim list and FHM magazine’s “100 Sexiest Women 2007.” The viral appeal of Fox’s image propelled it throughout the web, appearing many more times than images of list-toppers Lindsay Lohan (officially ranked number one by Maxim) and Jessica Alba (officially ranked number one by FHM). The hottest image features Megan Fox in a scene from the Transformers movie and Attributor’s platform found both exact copies and dramatically altered images, such as one with a cartoon quote bubble obscuring Fox’s face.

According to Attributor, images of the official winners, Alba and Lohan, were also popular across the Web with respective rankings of two and five. The Attributor Top Ten Hottest Images of 2007 list, in order of image popularity: 1. Megan Fox, 2. Jessica Alba, 3. Rihanna, 4. Halle Barry, 5. Lindsay Lohan, 6. Eva Mendes, 7. Angelina Jolie, 8. Jessica Simpson, 9. Christina Aguilera, 10. Uma Thurman. The study ranks female celebrity images from FHM and Maxim’s sexiest women lists of 2007 in terms of how frequently they were copied across the web using Attributor’s image monitoring platform.

Originally posted on January 10, 2008 @ 11:09 am