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IDC finds online consumers spend twice as much time on the Internet as watching TV

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A new IDC study of consumer online behavior found that the Internet is the medium on which online users spend the most time (32.7 hours/week). This is equivalent to almost half of the total time spent each week using all media (70.6 hours), almost twice as much time as spent watching television (16.4 hours), and more than eight times as much time as spent reading newspapers and magazines (3.9 hours).

The data also show that consumers tend to use the media they grew up with. The older the respondents, the more they consume TV, newspapers, and magazines; the younger they are, the more the Internet displaces usage of traditional media. Using search engines (84% of respondents), mapping and navigation services (83%), personal research (77%), and using email (76%) are the most frequent online activities.

The types of devices employed to access the Internet will continue to diversify, and Internet usage will become more mobile. In addition to desktops, laptops, and mobile phones, a new category of “web gadgets” such as the Amazon Kindle, the Nokia N800, and the Apple iPod touch will use WiFi to access the Internet.

Originally posted on February 19, 2008 @ 10:21 am

U.S. Internet advertising up by 27% to $25.5 billion in 2007

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IDC reported that total U.S. Internet ad spending in the fourth quarter of 2007 (4Q07) grew nearly 28% over the same quarter in 2006 to $7.3 billion. For the full year 2007, online ad revenue grew 27% year over year to $25.5 billion, according to IDC’s U.S. New Media Quarterly Wrap-Up.

IDC research also found that Google’s net U.S. market share declined for the first time in two years due to slower growth in domestic fourth quarter sales. The market leader’s net U.S. Internet advertising market share was down 0.5 percentage points to 23.7% last quarter compared to 3Q07. Google’s estimated net U.S. Internet advertising sales (excluding the traffic acquisition costs they pay out to the partners in their networks) grew by a little more than 40% in 4Q07, but its year-on-year growth rate in the quarter before had been 50%.

Originally posted on February 11, 2008 @ 11:11 am

JupiterResearch sees steady growth for online personals

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Online dating and personals will increase from $900M in 2007 to $1.9B in 2012, according to the recently published JupiterResearch report, “US Paid Content Forecast, 2007 to 2012.”

Despite the grave outlook in some press reports, there are no signs that the eruption of social networks has burned the paid online personals market. Personals remain one of the larger paid content categories online. Only music and games are bigger, or attract more than 10 percent of online users.

Originally posted on February 11, 2008 @ 5:13 am

Google remains on top of U.S. video properties

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comScore released its December 2007 data from the comScore Video Metrix service, which reaches beyond simple site visitation to measure actual online video viewing behavior. The December 2007 report revealed that U.S. Internet users watched more than 10 billion videos online during the month, representing the single heaviest month for online video consumption since comScore initiated its tracking service. Top-ranked video property Google Sites saw substantial growth and extended its video market share gains, now accounting for nearly one out of every three videos viewed online.

Google sites once again ranked as the top U.S. video property in December with 3.3 billion videos viewed (32.6 percent share of videos), gaining 1.3 share points versus the previous month. YouTube.com accounted for more than 97 percent of all videos viewed at the property. Fox Interactive Media ranked second with 358 million (3.5 percent), followed by Yahoo! Sites with 340 million (3.4 percent) and Viacom Digital with 238 million (2.3 percent).

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Originally posted on February 9, 2008 @ 10:06 am

ComScore ranks women’s and politics as fastest-growing categories of 2007

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Glam Media, Inc. announced that Women’s Community, along with Politics, was ranked as the fastest-growing Internet categories of 2007 according to comScore Media Metrix. Glam became the market leader in June of 2007, overtaking iVillage/NBC for the highest in reach in women. Glam Media was also the fastest-growing in the Media Metrix Top 50 properties in 2007, fueled by its distributed media network of 450 Glam owned and operated sites, publishers, media partner websites and blogs.

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The Women’s category grew by 35% in 2007, representing the highest percent growth, along with Politics, and significantly faster than the average 5% total U.S. Internet Audience growth as reported by comScore Media Metrix.

Glam Media grew 213% from 7.9 million uniques a month to 25 million uniques a month in reach in the U.S., followed by iVillage/NBC, which grew at 27% from 13.5 million to 17.2 million. Both Glam Media and iVillage drove the women’s category to the lead position by adding key websites to each of their networks.

Originally posted on February 5, 2008 @ 8:56 am