It doesn’t matter your industry, product, or goal – one key to being successful in modern business is having a high converting website. Unfortunately, very few businesses are ever able to develop high converting websites. This isn’t because it’s hard or challenging – it’s simply because they don’t know what to do.
Here’s How You Can Create a High Converting Site
If you’re tired of high bounce rates and missed opportunities, then you need to reevaluate your website. From design to navigation, everything should be created in such a way that conversions are the priority. Here are a few things to think about:
- Use Opt-In Forms
“If you want to see your visitors return, you must give them reasons to do so,” explains Green Residential, a property management company that knows about marketing. “A great way to get return visitors is to use pop-up subscription forms that urge guests to subscribe to your blog or a newsletter. Through these publications, you can offer useful information and tips that will show readers the value you can offer.”
Over the past few years, opt-in forms have become very popular. There are a number of tools you can use – from screen overlays that pop up when visitors are about to leave to simple subscription boxes in the header – and you need to find one that fits your site.
- Streamline the Checkout Process
If your website is used for ecommerce purposes, then it’s imperative that the checkout process is quick and easy. If it takes a long time for a customer to complete a purchase, then chances are they’ll cancel the transaction and shop elsewhere. As a rule of thumb, ask for the minimum amount of information as possible. This will speed things up and curb frustrations.
- Use Social Proof and Guarantees
Customers tend to trust other customers and peers who they feel are unbiased and reliable. This means you need to include elements of social proof on your website. Instead of just saying something like, “Our product is twice as good as the competition,” find a quote from a customer testimonial that backs this up.
In addition to social proof, guarantees also work well. The most popular ones include money-back guarantees or complimentary trial periods with free returns.
- Clearly List a Value Proposition
Website visitors must be able to answer one simple question, “Why you?” In other words, why should they choose your brand over the competition? Why is your product the best choice?
The easiest way to convey your value is by putting a distinct value proposition in your header. To see what good value propositions look like, review what some of the leading brands are doing.
- Perform Regular A/B Testing
How do you know if a certain aspect of your website is working? For example, how do you know if a certain headline is doing an effective job of attracting traffic? Well, unless you invest in regular A/B testing, you don’t!
Thanks to a number of powerful and cost-effective tools, A/B testing is now easier and more practical than ever. In fact, you can automate most of the process. Make sure you’re leveraging these resources to your advantage.
Let Your Conversions Do the Talking
There are very few metrics that truly convey just how successful a business is. Outside of revenue, you could argue that website conversions are one of the only true metrics of success. With that being said, make sure you’re focusing on ways to revamp your site and close more leads.