You’ve probably heard, at some point, that blogging has created massive opportunities for creative individuals. It offered an avenue for stating your opinions, and share your voice with others via digital means.
But once a blog was in place, the next level of challenge settled into your creative concerns: How do you reach more people? Because everyone is vying for limited attention, your blog has to be exceptional in all regards.
One way to convince those millions of potential readers on the web that your perspective is worthy of their time is to add a podcasting element to the mix. The podcast format allows people to listen (instead of just read) your blog … and a number of other opportunities become apparent once you’ve done a bit of research.
Make Sure You Understand Both Platforms First
Before you jump too far into podcasting, though, make sure you understand the basic frameworks of both blogging and podcasting. When you decided to create a blog, what general format did you use? WordPress, maybe, or Joomla? Or did you build your site totally from scratch?
Whatever your method, you should be sure that you understand that format fully so you’re not missing any opportunities for advancing your goals. The same goes for podcasting.
Do you intend to stream it somewhere? Are there any potential music copyright issues to be aware of? Address those questions first. [Read more…]