AOL announced the launch of its new health site, AOL Body. The web site, which launched in beta in May, provides an in-depth experience dedicated to health needs including easy access to a wide range of information and tips on nutrition, fitness and overall well-being. AOL Body reaches nearly 6 million unique visitors monthly, according to the July 2007 comScore Media Metrix report.
AOL Bodyâ€™s content providers include Harvard Medical School, Healthday, Healthwise and Rodale, as well as newsfeeds from the Associated Press and Reuters. For search, AOL Body teamed with Healthline to provide users with comprehensive and relevant health search results, including Healthline’s HealthWeb, a collection of 200,000 pre-screened consumer health web sites. AOL Body also hosts original articles, programs and specials such as â€œAmerica Takes It Offâ€ with fitness trainer Jillian Michaels and â€œRX for Seasonsâ€œ which highlights the best medicines to battle everything from the common cold to allergies.