SustainLane Media is pioneering a greener media frontier with its Green Ad Network. The company has forged a unique partnership with renewable energy pioneer NativeEnergy to offset the estimated carbon footprint of all of the Network’s campaigns.
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Currently, each time the network serves an ad to a participating site, a small amount of carbon is generated by the required computer energy. Garnering over 150 million page views each month across more than 100 green Web sites and blogs, SustainLane Media’s Ad Network makes a significant ecological impact through the energy it uses.
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By teaming with NativeEnergy, SustainLane Media is supporting high quality, third-party verified renewable energy and emissions reductions projects that will help prevent carbon from being released in the atmosphere and offset the carbon released through the Green Ad Network.
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Originally posted on September 26, 2008 @ 10:04 am