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New Media News Every Morning

The New York Times Company joins Facebook Ad launch

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nytimes.pngThe New York Times Company has joined the new Facebook Ads system, which allows users to learn about New York Times, Boston Globe and the Times Company’s Regional Media Group content through word of mouth referrals from their friends.

The NYTimes.com Facebook page will allow users to interact and affiliate with The Times in the same way they interact with other user profiles. Users can sign on to the page as a fan and enjoy a variety of New York Times features such as top news, most e-mailed, video, and The New York Times News Quiz. They can then share information about The Times with their friends and can recommend an article or a video, for example. The Boston.com page also goes live today as does one of the Times Company’s Regional Media Group pages.

Originally posted on November 8, 2007 @ 11:12 am

Blockbuster launches Movie Clique on Facebook

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new media newsMovie rental giant Blockbuster.com has launched Movie Clique, an easy-to-use application built on Facebook Platform that enables Facebook users to search thousands of movie titles and create lists of movies they want to see, movies they’ve already seen and all-time favorites to share with their friends.

Additionally, Facebook users who are subscribers to Blockbuster’s online rental service get the benefit of being able to rent movies directly from Blockbuster without leaving the Facebook website.

The introduction of Movie Clique is part of a broader effort by Blockbuster to engage and cultivate relationships with Facebook’s vast and active user base by providing them with community-driven movie-focused experiences.

“This is a great perk for Blockbuster subscribers, who now have the flexibility to interact with their ratings, reviews and rental queue from whichever site is most convenient. There’s no having to rebuild lists or re-rate movies to use the Facebook website as their point of access to Blockbuster,” said Keith Morrow, Blockbuster chief information officer.

Originally posted on November 8, 2007 @ 4:26 am

Facebook launches new ad system

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Facebook founder and CEO Mark Zuckerberg has introduced Facebook Ads, an ad system for businesses to connect with users and target advertising to the exact audiences they want.

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Through Facebook Ads, these users can now learn about new businesses, brands and products through the trusted referrals of their friends. Facebook Ads launched with three parts:

  1. A way for businesses to build pages on Facebook to connect with their audiences
  2. An ad system that facilitates the spread of brand messages virally through Facebook Social Ads
  3. An interface to gather insights into people’s activity on Facebook that marketers care about.

Just like a Facebook user, businesses can start with a blank canvas and add all the information and content they want, including photos, videos, music and Facebook Platform applications.

Facebook’s ad system also serves Social Ads that combine social actions from your friends – such as a purchase of a product or review of a restaurant – with an advertiser’s message. This enables advertisers to deliver more tailored and relevant ads to Facebook users that now include information from their friends so they can make more informed decisions.

No personally identifiable information is shared with an advertiser in creating a Social Ad. Companies launching applications for Pages include Fandango, iLike, Musictoday LLC, OpenTable, SeamlessWeb, Zagat Survey LLC and Zazzle.

Originally posted on November 7, 2007 @ 3:43 am

Facebook to join OpenSocial?

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welcome_3.gifWe’re asking, not declaring that Facebook is joining Google’s OpenSocial. With the huge network of OpenSocial partners, namely: MySpace, Six Apart, Hi5, Friendster, Orkut, Bebo, Imeem, LinkedIn, Hyves, Ning, Xing, Plaxo, Salesforce, and Viadeo, we’re compelled to think that they should. Playing with both Microsoft and Google won’t hurt. Techcrunch even thinks that joining will be brilliant move. So we say to Mark Zuckerberg, sleep this over tonight, and tomorrow when you wake up, go join OpenSocial.

Originally posted on November 1, 2007 @ 5:38 pm

Activeworlds adds embedded 3D virtual worlds on Facebook platform

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new media newsActiveworlds, Inc., a leading provider of virtual world technology on the Internet, has announced the availability of the “Active Worlds 3D Avatar and World Explorer” application, built on Facebook Platform.

This enables companies and developers to build applications for the Facebook website, bringing the online 3D experience to an entirely new level of accessibility.

“I saw a huge opportunity to bridge the social aspects of Facebook with the real- time interactivity and building components of the Active Worlds platform. For the first time, millions of Facebook users that install the application can interact and chat with each other, explore sweeping 3D landscapes and environments, and build their own virtual structures for others to enjoy,” said Robert Frederick, the developer of the Active Worlds Facebook application.

Originally posted on November 1, 2007 @ 2:30 am