No, it doesn’t have anything to do with dollars. Or rather, of course it has, but that’s not the obvious goal with the Yahoo Green campaign. Rather, the company wants to help people to make better choices to save our environment.
“What is the biggest way for us to have an impact? The biggest way by far is to get this message out to half a billion people,” Yahoo Co-Founder David Filo said in an interview.
A Reuters report points out that the software giants are battling it out on who can help save the world the most.
Yahoo rivals like Google and Microsoft are racing to outdo one another with corporate environmental measures, said Matt Petersen, president of non-profit advocacy group Global Green USA, which advises Starbucks and Yahoo on environmental moves.
It’s all the craze these days, to help fight the climate change. As far as I can tell nothing bad can come out of it, and although I’m guessing these giants are after the positive PR as much as wanting to make a difference, it’s all good anyway. Let’s get it on!