Spout, an online community for film lovers, announced today they’ve collaborated with the makers of the independent film Four Eyed Monsters to make it available for free through YouTube. This reportedly marks the first ever full length feature film released through the online video Web site.
Spout, with exclusive advertising and a financial commitment to the film’s makers Susan Buice and Arin Crumley, has established a $1 donation to the filmmakers’ next independent project for every new Spout member who signs up at its Web site. Spout sees this YouTube distribution as a step in “creating a grassroots alternative to Hollywood’s promotion and distribution model.”
Four Eyed Monsters, for those unfamiliar with it, apparently “has been causing offline and online buzz with its creative approach and unique filmmaking collaboration.” It premiered at the Slamdance Film Festival and most recently won the Undiscovered Gems Showcase Sundance Channel Audience.
Originally posted on June 8, 2007 @ 5:25 pm
Justin Timberlake signs YouTube star to record label
Internet phenomenon and singer/songwriter Esmee Denters is the first to sign with Justin Timberlake’s Tennman Records.
“In completely unpredicted news to all YouTubers and bloggers, we are proud to announce that Esmee Denters has signed to Tennman Records and she will be joining me on tour this summer. Esmee is the real deal and I cannot wait for the world to hear her, but all of her fans on YouTube should not worry… we will keep you in the loop every step of the way,” Timberlake, Chairman/CEO of the label, announced.
“Words can’t describe how amazing it is. I am so excited! It is something I have always dreamed of doing. I have to thank YouTube and its viewers for giving me the opportunity to show the world my voice. I also have to thank Justin, one of the biggest artists in the world, for believing in me and making my dreams come true,” says Esmee Denters.
Denters, 18 years old from Holland, first began to gain awareness by posting cover performances of Beyonce, Alanis Morrisette and Alicia Keys on her YouTube account. Her page has so far generated 21 million views since she posted her first performance less than 9 months ago.
Originally posted on June 8, 2007 @ 12:04 am
Die Hard in Second Life
Exclusive footage of a Bruce Willis interview in Second Life is now online. The Second Life Cable Network, the Melbourne-based company that covered the media event, says the footage provides an insight into how 20th Century Fox is using Second Life to promote the next Die Hard movie.
Gary Wisniewski, Second Life Cable Network CEO said “SLCN made it possible for invited guests, including the executives at Fox, to be able to witness the action as it happened. SLCN is the HBO and CNN of virtual worlds.” SLCN was started in March 2007 and has now established itself as the leading cable channel for Second Life residents.
Die Hard fans who won a competition to attend the exclusive press event were able to ask Willis questions and have him respond immediately. Willis showed real interest in online communication tools like Second Life.
The hour long event was broadcast live to a limited audience on June 1st, 2007, and is now being released to the widest possible audience via YouTube and other video sharing websites.
Originally posted on June 7, 2007 @ 10:04 am
Terra Networks, JumpTV expand alliance with online TV offering
JumpTV, broadcaster of ethnic television over the Internet, has deepened its already existing partnership with Terra Networks, an Internet portal for the U.S. Hispanic audience, to significantly expand its Internet television offerings available through Terra TV.
As part of the expanded partnership between the companies, online television viewers of Terra TV in the U.S. will now have unlimited access to more than 70 live channels from around the world on a free, ad-supported basis. This extension of the Terra and JumpTV alliance, which already makes 70+ channels available in 17 countries through Terra Latin America, represents tens of thousands of hours of live programs per month, previously unavailable to the millions of Terra Networks visitors in the U.S.
“The additional channels available through JumpTV add great breadth and options to Terra TV’s selection and allows our users to connect to their homelands through the viewing of familiar and favorite programs,” stated Fernando Rodriguez, chief executive officer for Terra Networks. “This is a welcomed benefit to our audience as they will have free access to programs and channels from across the globe without the expense of satellite or digital cable.”
Originally posted on June 7, 2007 @ 2:00 pm
Eight of current top 10 movies rely on DoubleClick to reach audience
Eight of the current top 10 grossing movies at the box office, based on the latest figures released by Box Office Mojo, are leveraging rich media services and technology provided by DoubleClick Inc., provider of digital marketing technology and services, to reach their target audiences online, the company announced.
Through the use of DoubleClick Rich Media and Video technology, movie studios are able to create, serve and measure the effectiveness of interactive online video advertisements that make use of the latest in rich media technology such as live streaming, in-banner video and dynamic data feeds.
Box office hits that have tapped the services of DoubleClick Rich Media and Video include Buena Vista Pictures Distribution’s Pirates of the Caribbean: At World’s End, Universal Pictures Distribution’s Knocked Up, Paramount Pictures’ Shrek the Third, Sony Pictures’ Spider-Man 3, Lionsgate’s Bug, as well as 20th Century Fox Distribution’s 28 Weeks Later and Fox Searchlight’s Waitress. Click here for a gallery of the relevant advertisements.
“Our video roots are in theatrical movie marketing and what better a nod from the industry than eight of the top 10 grossing films using our products and services,†said Chris Young, executive vice president of rich media for DoubleClick.
Originally posted on June 5, 2007 @ 3:36 pm
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