Blockbuster Inc. announced further enhancements to its online rental subscription service, giving new and existing subscribers the added choice of new lower-priced Blockbuster By Mail subscription plans that start as low as $4.99 a month. The new subscription plans are now available to all current and new subscribers to Blockbuster’s online rental service. Included is the company’s most popular three-out unlimited movie plan which will now be offered at $16.99 for Blockbuster By Mail subscribers.
“The online rental market is projected to increase 43% during 2007 and through Blockbuster Total Access and now Blockbuster By Mail, we intend to capture our share of that growth, broaden our customer base and remain the fastest growing online rental service in the marketplace,” said Shane Evangelist, senior vice president and general manager of Blockbuster Online. “Consumers have a choice and we’re making it easier for them to rent movies in a way that best fits their lifestyle – whether that’s through our stores or by mail through Blockbuster Total Access and Blockbuster By Mail.”
Originally posted on June 12, 2007 @ 3:45 pm