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ESPN’s Cricinfo.com taps AdMob as mobile ads provider

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admob1.jpgCricinfo.com, the world’s largest cricket content source, has selected mobile advertising network AdMob to monetize its mobile Internet traffic. AdMob will deliver ads globally for Cricinfo, while allowing advertisers to reach users in local markets using sophisticated targeting. This marks one of the first global and local mobile advertising partnerships.

AdMob will serve ads on Cricinfo pages, connecting its advertiser base of hundreds of brands to the Cricinfo demographic. In August, AdMob served over 350 million ads in India alone across its network of over 2,000 mobile Web publishers. AdMob serves both global and market-specific advertisers, offering industry-leading ad targeting.

Cricinfo launched ads with AdMob just in time for the inaugural Twenty20 World Cup in South Africa, which is expected to draw millions of fans searching for information via their mobile devices from around the world. Mobile Web users visit Cricinfo for up-to-date match scores, schedules, results and more.

Originally posted on September 12, 2007 @ 8:40 am

VH1 launches Hip Hop Honors site

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hiphop.jpgVH1 gives props to hip hop with the launch of HipHop.VH1.com, the online extension of the channel’s fourth annual “VH1 Hip Hop Honors.” Beginning today, the site showcases music and exclusive content leading up to VH1’s on-air celebration, which will honor the music and influence of A Tribe Called Quest, Snoop Dogg, WHODINI, Missy Elliott, the film Wild Style and Teddy Riley and Andre Harrell for New Jack Swing.

It will be broadcast on VH1 and VH1 Soul Monday, October 8 at 10 pm. The site will also be home to sneak peek performances from the show before they air, as well as exclusive online-only performances.

In conjunction with the launch of the hip hop-focused site, VH1.com has also announced the winner of “The Score,” the channel’s search for the best up-and-coming music producer. The winner will create the official score of this year’s “VH1 Hip Hop Honors.” Determined by user votes on VH1.com, Antonio Gonzalez AKA “DJ Satisfaction” of Camden, NJ has been crowned the winner of “The Score.”

Originally posted on September 11, 2007 @ 11:32 am

Amazon.com and Columbia Records debut exclusive premiere of new Celine Dion song and video

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51grdupq7yl_aa240_.jpgAmazon.com and Columbia Records will release on Monday, Sept. 10, the exclusive premiere of the new Celine Dion song and in-studio video “Taking Chances.” For five days, fans will get their exclusive first look at the new video online at Amazon.com. “Taking Chances,” written by Kara DioGuardi and the Eurythmics’ Dave Stewart and produced by John Shanks – is the first track to be released off of Dion’s upcoming album “Taking Chances.”

“Celine Dion’s music possesses class and style unlike any other artist, and we’re very excited to debut her new song and in-studio video on Amazon.com,” said Peter Faricy, vice president of music and movies at Amazon.com. “This is an extraordinary opportunity for Celine’s fans to get their very first glimpse of her latest work online. Music video premieres and live chat sessions with artists are just a couple of ways we’ve brought new content to our customers. We will continue to deliver innovative offerings that will excite and enrich our customers’ experiences.”

Originally posted on September 8, 2007 @ 2:44 pm

MTV Networks presents development slate of forthcoming websites

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comedycentral.jpgMTV Networks, a unit of Viacom, announced a development slate of two dozen targeted websites that will allow users to get closer to their favorite music, entertainment, comedy and pop culture content.

Debuting in Q3 and Q4 2007, the websites will hail from across MTVN’s stable of brands and include such titles as COMEDY CENTRAL’s TheDailyShow.com; MTV’s Dances From Tha’ ‘Hood; Nickelodeon’s iCarly.com; VH1’s VH1EyeCandy.com; GameTrailers.com’s WikiCheats.com; Logo’s Alien Boot Camp and MTVN International’s MTV European Music Awards & COMEDY CENTRAL Germany’s Comedy Blackboard, among others.

The move furthers MTVN’s commitment to its vertical entertainment strategy, through which the company is launching hundreds of websites that provide rich entertainment experiences and increase engagement among its core demographic audiences.

“Our strategy is to keep moving beyond our core branded sites to invite fans to go as deep as they’d like with our content, and the interests they’re most passionate about,” said MTVN Chairman and CEO Judy McGrath.

To get full details, read this

Originally posted on September 7, 2007 @ 7:22 am

RealNetworks and Warner Bros. capture struggle of independent filmmaker in online documentary

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Warner Bros. Digital Distribution and RealNetworks, Inc., today announced the premiere of “On Set, On Edge,” an original online reality series that follows the hectic real life of filmmaker Vanessa Parise as she creates her second movie, “Jack and Jill vs. The World,” starring Freddie Prinze Jr. and Taryn Manning.

“On Set, On Edge” provides a behind-the-scenes look at independent director Parise managing the chaos of development and production as she brings her vision to life and prepares the film for its hopeful festival premiere and distribution. The first three episodes of this 20-episode reality series are available now, exclusively on www.film.com. Subscribers of Real’s SuperPass service can immediately access the first five episodes of the series, as well as video diaries and behind-the-scenes featurettes. Two new episodes will premiere each week on Real’s SuperPass.

Originally posted on September 10, 2007 @ 7:04 am