Wal-Mart announced the launch of DRM-free MP3 music downloads, now available online. At only 94 cents per track and $9.22 per album, the new MP3 digital format delivers value, convenience and the ability for customers to play music on nearly any device, including iPod, iPhone and Zune portable media players. Wal-Mart is one of the first major retailers to offer MP3 digital tracks with music content from major record labels such as Universal and EMI Music.
“As we consistently strive to help our customers shop smart at Wal-Mart, our new ‘DRM-free’ MP3 digital tracks give them the ease and flexibility to play music on virtually any device at a great value,” said Kevin Swint, Wal-Mart’s senior director and divisional manager for digital media. “Also, we’re excited to launch our MP3 catalog with major record labels such as Universal and EMI Music that includes music from popular artists like The Rolling Stones, Coldplay, KT Tunstall, Amy Winehouse, Maroon 5, George Strait and Nelly.”
Wal-Mart will continue to offer its existing WMA-format music downloads. Thus, customers may select the option of MP3-format downloads at 256 kbps for $0.94/track and/or WMA-format downloads at 128 kbps for $0.88/track.