Money is now digital, so why not your bank? Financial institutions large and small are rushing to open virtual branches, offering higher savings yields and lower interest rates to entice consumers.
And the competition is heating up, according to eMarketer‘s report “Banking and Bill Paying Online: Chasing Those Digital Dollars.”
But growth in the US online banking population is slowing. eMarketer estimates the number of consumers who have accessed their bank account online at least once in the past six months will grow 9.5% this year, to nearly 80 million, with growth falling to 6% through 2011, when 48% of US Internet users will conduct some form of banking online. [Read more…]
Originally posted on June 5, 2007 @ 2:16 pm