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5 Podcasting Benefits For Small Business

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podcasting for business

Podcasting has recently become a serious marketing tool for small business owners. Only a few years ago, podcasting was a seemingly dying trend. In the past five years, the number of people who are tuning into regular podcasts has tripled. A Google search for the subject will result in millions of different podcasts based on almost any topic imaginable.

With such a reach as this, podcasting has the invaluable potential for marketing. Podcasting can be used in many ways to benefit small business. Here are a few of the most useful suggestions for utilizing this booming tool. [Read more…]

5 Techniques For Online Marketing Success

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Online marketing is a cornerstone of business success regardless of what industry you’re in, or even what professional position you hold. If you have a web address, you should be doing something positive with it. And if you don’t already know some tips and techniques to create a more profound customer experience, it’s time to get your learn on.

And five of these techniques in particular would include things like understanding the basics of tech selling points, being transparent online, using chat service potential, creating social discussions when applicable, and linking to related services whenever possible. [Read more…]

Online Marketing For Creative Companies: How To Stand Out

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If you consider the company you work for to be of the ‘creative’ variety, then you’re going to have your work cut out for you in terms of trying to maintain a unique online marketing campaign, because a million other creative companies are trying to do the same thing, at the same time, largely doing the same things.

Which means that you have to be the best at your niche, and the most focused on your particular core message. With that in mind, your steps for online marketing are going to include things like creating a YouTube presence, interacting with similar but non-competing creatives, promoting value via social media. having a solid core website, and always thinking in terms of mobility. [Read more…]

Got a Project? Learn How To Manage It the Right Way

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There are lots of different things that probably qualify under the name of a ‘project,’ but especially when there’s a budget, a deadline, and a business involved, particularly with regard to SEO and digital marketing in today’s world, then you’re going to have to come to grips with how to manage it.

And you may think that you can handle just a small group of people with a small goal, but as soon as those variables get a bit deeper, and as soon as a few more people are involved, or maybe money from a client, that’s when it’s better to approach it from a professional angle. [Read more…]

How Are You Using The Internet To Market Your Business?

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There are so many ways to market online, and most articles seem to focus solely on social media. Yes, social media is an excellent way to market your business, and there are so many options, but there are other innovative ways to market online as well. By using this innovation you can transfer the information of your business to more people and attract more customers and clients.

What marketing online does is reach more people, and hopefully convert their visits into sales, or that is the whole point of it anyway. The more you are found online the more trust people feel for your brand, and the more they get to know your brand all around. That’s also why a great, memorable logo is important and should exist on all of your online marketing. [Read more…]